Global Growth Manager for Lifecycle

About the Role

Global Growth Manager for Lifecycle leads the evolution of Airwallex's customer engagement strategy. You will design and optimize the lifecycle journey across high-impact regions and drive measurable gains in conversion, activation, and retention. You will execute a unified global strategy in partnership with regional stakeholders, to scale lifecycle initiatives into a consistent driver of long-term growth. This role is based in San Francisco.

What You'll Do

• Lead Lifecycle Strategy: Design the end-to-end lifecycle engagement journey in direct collaboration with Self-Serve Leads in high-impact region(s), ensuring global frameworks are optimized for local market nuances.
• Own Regional Digital Channels: Lead the strategy and operational health for email, push, and in-app messaging. Ensure these channels are optimized to deliver personalized engagement and consistent growth across managed regions.
• Drive End-to-End Campaign Execution: Transform high-level lifecycle strategies into high-performing programs. Lead the development and optimization of lifecycle initiatives that deliver measurable gains in conversion, activation, and long-term retention.
• Regional Funnel Accountability: Take full ownership of E2E growth metrics within your regions. Leverage deep-dive quantitative analysis to identify high-impact opportunities for experimentation, ensuring data-driven decision-making at every touchpoint.
• Drive Regional Experimentation: Initiate and lead a high-velocity experimentation roadmap within managed regions, testing innovative tactics to uncover local growth levers and scale successful pilots into global frameworks.
• User-Centric Communication: Champion a customer-first messaging philosophy, delivering personalized and compelling content that resonates with users and reduces friction throughout the lifecycle.
• What We're Looking For
• 7+ years of experience leading growth initiatives across the customer lifecycle, or experience at a top-tier strategy/management consulting or equivalent
• Strong analytical skills with the ability to interpret campaign and behavioral data, identify trends and develop data-backed recommendations
• Hands-on experience designing and executing lifecycle/CRM programs that drive customer conversion, activation and retention
• Experience running A/B tests and applying structured experimentation to improve performance
• Strong organizational skills and attention to detail, with the ability to manage multiple initiatives simultaneously
• Clear and structured communicator comfortable working with cross-functional partners
• Proactive and results-oriented, with a track record of delivering impact in fast-paced environments
• Nice to Have
• Experience in fintech, product-led growth, or B2B SaaS
• Experience in fast-paced environments, preferably within a startup or scale-up
• Advanced degree (MBA or Master's) is a plus
• Experience with SQL or close collaboration with data teams preferred
• Hands-on experience in Lifecycle/CRM marketing