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GLOBAL BRAND ELEVATION MANAGER / RESPONSABLE ELEVATION DE MARQUE F/H

Lacoste
Paris, Île-de-France, France
On-site

About this role

GLOBAL BRAND ELEVATION MANAGER / RESPONSABLE ELEVATION DE MARQUE F/H

GLOBAL BRAND ELEVATION MANAGER / RESPONSABLE ELEVATION DE MARQUE F/H

  • Permanent Contract
  • Full-time
  • At least 5 years of experience (Senior level)
  • Master degree
  • Marketing & Communication

About the role

Role Overview

Part of the Brand Elevation team within the Image, Identity & Collaborations department, and reporting to the Brand Elevation Director, the Brand Elevation Manager plays a key role in delivering strategic brand initiatives and best-in-class executions. Working across Creative, Marketing, Product and Communications, the role helps shape the brand's narratives, elevate its desirability and ensure consistency across all touchpoints.

Key Responsibilities

  • Brand Strategy

  • Partner with creative and copywriting teams to develop seasonal narratives, campaign concepts and brand storytelling.

  • Turn category business briefs and objectives into clear brand and creative briefs for internal creative teams and external agency partners.

  • Ensure consistency of brand positioning, messaging and creative expression across all initiatives.

  • Project Management

  • Lead cross-functional brand projects from brief to delivery.

  • Manage stakeholders, timelines, budgets and deliverables.

  • Drive alignment across teams while anticipating risks and ensuring high-quality execution.

  • Production

  • Understand production workflows and constraints to effectively partner with production teams and ensure the timely delivery of campaign assets.

  • Ensure assets meet creative and operational requirements for all channels and markets.

  • Cultural Intelligence

  • Stay ahead of cultural shifts, consumer behaviours and emerging creative trends.

  • Demonstrate a strong understanding of today's media ecosystem, including paid, owned, earned and social channels and how creative ideas translate across each touchpoint.

  • Be highly social media savvy, with a sharp eye for evolving platforms, formats, creators and digital conversations to help keep the brand culturally relevant

  • Typical Projects

  • Seasonal narratives and brand platforms.

  • Fashion show activations and contents

  • Global brand campaigns

  • Internal strategic presentations

  • Profile

  • Skills & Competencies

  • Strategic thinking with a strong brand and creative sensibility.

  • Excellent project management and organizational skills.

  • Ability to simplify complex projects and drive clarity

  • Excellent communication and presentation skills

  • Curious, collaborative and culturally connected.

  • Strong ability to prioritize and deliver on time.

  • Management (include one direct report – intern)

Experience

  • Experience in brand management / strategy, within a fashion, luxury or lifestyle environment in either agency or client-side.
  • Solid understanding of creative production and campaign development.
  • Worked with cross-functional teams and management of external partners.
  • Experience in digital is a +

Location

LocationAddress

37 Boulevard de Montmorency, 75016 Paris, France

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