Geofencing Marketing & Outreach Virtual Assistant

This is a remote position.

Role Overview:

We are seeking a proactive, organized, and hardworking Virtual Assistant to support a growing geofencing marketing company with day-to-day client communication, campaign management, outreach, scheduling, reporting, and administrative tasks.

The ideal candidate is a go-getter with a positive, can-do attitude, strong English communication skills, and experience with cold outreach, lead follow-up, and administrative support. Experience with marketing campaign platforms is a plus, but training will be provided for the company's specific systems.

Scope of Work:

Client & Administrative Support

• Send weekly reporting emails to customers and clients.

• Follow up with clients and customers as needed.

• Monitor and manage scheduling and rescheduling of meetings.

• Identify and follow up on pipeline or scheduling issues.

• Provide general administrative and scheduling support.

• Monitor incoming emails and ensure timely responses during working hours.

• Organize information and follow up on outstanding tasks.

Campaign Setup & Management

• Assist with setting up and managing geofencing marketing campaigns.

• Work with the company's data providers and campaign systems.

• Use Simplify to assist with campaign setup, payments, and related processes.

• Follow established processes and procedures for campaign creation and management.

• Learn and apply the company's campaign setup workflow. Training and instructional videos will be provided as needed.

Outreach & Lead Generation

• Conduct cold email outreach to prospective clients.

• Conduct cold LinkedIn outreach and follow-ups.

• Assist with lead follow-up and pipeline management.

• Make outbound calls and client follow-up calls when needed.

• Handle U.S.-based client calls using an appropriate company-provided dialer.

• Follow up with leads generated through networking and other business development activities.

• Process photos or information from business cards collected at networking events and organize them for follow-up.

Creative & General Support

• Assist with simple marketing creatives and related tasks using Canva.

• Support other ad hoc administrative, marketing, and organizational tasks as needed.

Qualifications

• Strong written and spoken English communication skills.

• Previous experience with cold outreach, particularly email and/or LinkedIn outreach.

• Comfortable making outbound calls and following up with clients or prospects.

• Highly organized with strong attention to detail.

• Proactive, dependable, and able to work independently.

• A go-getter who takes initiative and follows through on tasks.

• Positive, hardworking, and solutions-oriented attitude.

• Able to manage multiple tasks and priorities.

• Previous experience as a virtual assistant, administrative assistant, sales/outreach assistant, or marketing assistant is preferred.

• Experience with marketing campaign management or similar platforms is a plus.

• Experience with Canva or basic creative work is a plus.

• Willingness and ability to learn new software and processes quickly.

Tools Required, the candidate will work with or be expected to learn:

• Simplify – campaign setup and management

• Canva – basic creative and marketing support

• LinkedIn – prospecting and outreach

• Email – client communication, reporting, and cold outreach

• Company-provided dialer** – outbound calls and client follow-ups

• Additional data providers and internal systems as required

• Training and access to company systems will be provided.

Shifts & Hours:

• Preferred working hours: 10:00 AM–4:00 PM Pacific Time (PT)

• Schedule is somewhat flexible, but availability during the client's Pacific Time business hours is preferred.

• Starting with a minimum of 10 hours per week.

• Hours may gradually increase based on performance, workload, and business needs

• Potential transition: 15–20 hours/week

• Target schedule: approximately 4–6 hours/day, at least 4 days/week

• The goal is to transition into a more consistent schedule as the VA becomes familiar with the business and additional responsibilities are assigned.

• Target Start Date: As soon as possible, ideally within the next week. The hiring timeline may be extended if additional time is needed to identify the best-fit candidate.