GEO Specialist

GEO Specialist

The GEO Specialist supports the strategy and execution of Generative Engine Optimization programs for a portfolio of B2B clients. This role works predominantly across on-site content planning and Reddit distribution (the two primary channels through which Foundation builds AI visibility) contributing to strategic engagements, content planning, and performance reporting.

KEY RESPONSIBILITIES

• GEO Research & Execution

• Research and document the prompts, questions, and content gaps that matter most for each client's audience and competitive position.

• Support analysis using GEO tools such as Profound, Ahrefs, and more.

• Contribute to AI visibility benchmarking — tracking how clients are cited across LLMs and the AI Search space relative to competitors.

• Assist in the development and maintenance of GEO strategies, execution scopes, and client-facing reporting assets.

• On-Site Content Planning & Support

• Create content plans which support AI citation

• Audit existing client content for GEO alignment and flag restructuring opportunities that could improve AI Visibility.

• Collaborate with writing and strategy teams to ensure content plans are executable and successful

• Reddit Strategy

• Develop and manage Reddit strategies that build client visibility & presence in the community content sources AI models reference.

• Identify the right subreddits, content angles, and participation strategies for each client's audience and objectives.

• Plan platform-native content that earns upvotes & citation — understanding what Reddit culture demands vs. what traditional marketing assumes.

• Support the strategy which drives authentic Reddit presence including organic participation, strategic comment engagement, and branded posts where appropriate.

• Performance & Reporting

• Track client KPIs including AI visibility, citation share, share of voice, AI referral traffic, prompt coverage, and Reddit engagement metrics.

• Contribute to regular performance reports with clear documentation of what's working, what isn't, and what to test next.

• Support ongoing testing across content formats, subreddit selection, post framing, and content structure.

• Cross-Channel Integration

• Collaborate with creative, SEO, and senior GEO team members to ensure Reddit and on-site activity supports broader channel strategies.

• Surface audience insights — trending topics, community sentiment, competitive signals — and feed them into client content planning.

• Participate in client content audits and strategy sessions with a GEO and AI Visibility lens.

HOW SUCCESS IS MEASURED

Execution Quality

• Post-handoff survey: senior strategists and execution teams rate brief clarity and deliverable quality 1–5 (target ≥4).

• No more than 1 significant rework cycle per deliverable triggered by unclear or incomplete work. Client Satisfaction

• Client NPS score within 4 weeks of initial strategy delivery (target ≥8).

• QBR question: "How confident are you in the strategic direction?" (1–5, target ≥4.5). Growth Toward Strategist

• Demonstrated expansion of skills into adjacent areas (technical SEO, social strategy, earned media) via PDP milestones.

• Contribution of at least one reusable internal framework or playbook per quarter.

• Ability to contribute meaningfully to client strategy presentations within 6 months.

• Showcased presentation confidence & client facing, consultative ability.

Compensation

• Base salary $50k–60k CAD depending on experience and location
• Variable compensation: team performance bonus and company-wide profit-sharing