General Manager

General Manager

Position Summary

The General Manager is the business leader of the restaurant, responsible for driving financial performance, building high-performing teams, and ensuring operational excellence. This role owns full accountability for sales, profitability, and execution, operating as the “CEO of the store.”

The GM sets the standard for leadership, culture, and results developing future leaders, delivering exceptional guest experiences, and executing strategic initiatives that drive long-term growth.

Business & Operational Leadership

• Own total restaurant performance, including operations, profitability, and team execution
• Lead all daily operations with full accountability for results
• Ensure consistent execution of Quality, Service, and Cleanliness (QSC) standards
• Conduct regular self-audits and operational walkthroughs
• Ensure all systems, checklists, and processes are executed consistently

Financial Performance & Cost Control

• Own and manage prime cost (labor + food) performance
• Maintain labor targets (~20%) and food cost targets (~31%)
• Analyze daily sales, labor reports, and key performance metrics
• Forecast sales and build strategic schedules to maximize efficiency
• Oversee payroll, cash handling, deposits, and financial accuracy
• Manage inventory, truck orders, and product levels
• Identify and prevent waste, variance, and loss

Sales Growth & Business Development

• Drive top-line sales and execute growth strategies
• Analyze trends and guest feedback to identify opportunities
• Lead upselling and in-store performance initiatives
• Execute Local Store Marketing (LSM) strategies and community engagement
• Act as a brand ambassador within the local market
• Manage online reputation, including guest reviews and feedback
• Execute company promotions and initiatives with consistency

Team Leadership & Development

• Recruit, hire, and retain a strong, engaged team
• Develop Assistant Managers and Shift Leaders into future leaders
• Build and maintain a leadership bench for growth
• Conduct performance evaluations and hold team members accountable
• Foster a positive, high-performance culture focused on results and development
• Create clear pathways for internal promotion and career growth

Scheduling & Labor Strategy

• Build and manage schedules aligned with sales forecasts
• Ensure proper staffing levels across all dayparts
• Adjust labor in real time to meet business demands
• Hold leadership team accountable to labor performance and productivity

Guest Experience & Brand Protection

• Deliver consistent, high-quality guest exper