About this role

General Manager, Sales & Marketing

Earl Consulting Lagos

Role Overview

The successful candidate will be responsible for overseeing and executing overall sales strategies, driving revenue growth, and elevating brand presence.
Leading high-performing sales and marketing teams to consistently deliver on ambitious business targets.

Executive Leadership & Revenue Growth:

Develop and execute comprehensive sales and marketing strategies aligned with corporate objectives to maximize revenue and property sales volume.
Define sales targets, pipeline management protocols, and performance metrics across residential and commercial property portfolios.
Provide strategic oversight for project launches, off-plan sales drives, and key estate offerings.

Sales Management & Pipeline Execution:

Lead, mentor, and supervise the sales and marketing teams to achieve aggressive monthly and annual sales targets.
Establish robust client acquisition channels, referral programs, and corporate partnership networks in the Lagos market and beyond.
Oversee key client negotiations, high-value property transactions, and strategic closing processes.

Brand Strategy & Performance Marketing:

Oversee brand positioning, messaging, and strategic marketing campaigns across digital, print, and broadcast channels.
Supervise performance marketing campaigns (digital ads, content marketing, SEO, and social media) to ensure high lead conversion rates and low cost per acquisition (CPA).
Represent the firm at real estate expos, industry events, and high-net-worth networking forums.

Market Research & Analytics:

Monitor market trends, competitor activities, pricing strategies, and emerging real estate developments across Lagos.
Leverage analytics to evaluate campaign ROI, team productivity, and market penetration, delivering regular strategic reports to executive leadership.
Requirements & Qualifications
Experience: Minimum of 6 years of active, productive, and proven experience in Sales & Marketing within the real estate/property development sector, with a verifiable track record of meeting and exceeding targets.
Education: Bachelor’s degree in Business Administration, Marketing, Estate Management, Mass Communication, or any related field. An MBA or relevant professional certification is an added advantage.
Industry Expertise: Deep knowledge and understanding of the Lagos real estate market dynamics, buyer demographics, and regulatory landscape.
Leadership & Strategy: Proven ability to lead sales teams, drive performance culture, and manage complex cross-functional marketing projects.
Skills: Strong negotiation, pitch presentation, CRM platform utilization, strategic communication, and executive stakeholder management skills.

30th October, 2026.

General Manager, Sales & Marketing