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General Manager, Sales

CIG Motors Company Limited
Garki, Abuja Posted Aug 7, 2026
On-site

About this role

General Manager, Sales

Location

Garki, Abuja

Employment Type Full Time

Job Summary

  • The General Manager, Sales is responsible for overseeing and driving the commercial success of CIG Motors.
  • This role involves developing and implementing sales strategies, managing sales teams, building customers relationships, and ensuring that the company meets its revenue targets.
  • The GM Sales plays a crucial role in driving business growth and profitability across the organisation's retail and fleet sales operations.

Key Responsibilities

Sales Strategy & Business Growth:

  • Develop and execute a clear sales strategy to achieve monthly, quarterly, and annual revenue targets.
  • Identify new business opportunities, key customer segments, and partnership channels that support growth.
  • Design tactical plans to win major accounts, government institutions, corporates, and fleet customers.

Sales Operations & Team Leadership:

  • Lead, coach, and manage the sales team to ensure consistent achievement of sales goals.
  • Set performance targets, monitor progress, and ensure accountability across sales territories and dealerships.
  • Oversee the full sales cycle, from lead generation to negotiation, closing, delivery, and after-sales handover.

Market & Customer Management:

  • Build relationships with key decision-makers, corporate clients, government agencies, and large fleet buyers.
  • Maintain an updated client and lead database for follow-up, retention, and repeat business.
  • Monitor market trends, competitor activities, and customer feedback to refine sales approaches.

Marketing & Brand Support:

  • Work closely with the marketing team to design sales campaigns, promotional activities, and customer engagement initiatives.
  • Support brand visibility and reputation through events, test-drive sessions, exhibitions, and partnership activations.

Requirements

  • Possess a Bachelor’s Degree and Master’s Degree in relevant courses or an MBA.
  • Have over 10-15 years’ experience working in an automobile, FMCG, banking, or other related field.
  • Proven track record of exceeding sales targets and successfully leading teams in high- pressure environments.
  • Strong leadership and communication skills, with the ability to build rapport, motivate, and influence others.
  • Fluency in Hausa language is an added advantage.

Competencies:

  • Client Database
  • Industry Experience
  • Sales Channel Development
  • Business Development
  • Executive Reporting
  • Market Analysis.

Benefits

  • Competitive Salary
  • 13th Month Allowance
  • Leave Allowance
  • Monthly Performance Bonus
  • Retirement Savings
  • Medical Coverage
  • Opportunity to work in a fast-paced and dynamic environment.

Application Closing Date

Not Specified.

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