General Manager - Sales and Marketing

General Manager - Sales and Marketing

Our client is seeking an accomplished General Manager, Sales amp; Marketing to provide strategic and commercial leadership across its business portfolio.

This is a senior leadership position for an experienced commercial executive with a strong track record of driving revenue, profitability, customer growth and brand development within premium/luxury or other high-value customer environments.

Key Responsibilities

• Develop and execute an integrated annual Sales & Marketing strategy across all business units, regions, and channels, including e-commerce.
• Provide strategic leadership across Sales, Marketing, Brand, Digital, PR, and boutique retail functions.
• Take full P&L accountability for Sales & Marketing, managing budgets, monthly profitability, forecasting, and revenue targets.
• Lead, coach, and develop the Heads of Sales and Marketing, driving a high-performance culture and career growth across all teams.
• Drive sales performance and channel growth (B2C, B2B, B2G) while protecting pricing, discount controls, and operational integrity.
• Build strong relationships with HNWI/ VIP clients, brand principals, suppliers, and key external stakeholders.
• Optimize product mix, pricing, and assortment using market insights while ensuring strict brand standard compliance.
• Maintain luxury service excellence across boutiques, establish clear team KPIs, and ensure robust operational governance.

Requirements

• Minimum 15 years of professional experience and at least 5 years leading combined sales and marketing teams.

• Strong network in HNI, corporate and government circles.

• Proven experience with P&L ownership and responsibility for significant revenue targets.

• Demonstrated success leading large Sales & Marketing functions across multiple business units, channels or markets.

• Strong commercial strategy, business development and revenue-growth capabilities.

• Experience managing high-value/HNW clients and premium customer segments is highly desirable.

• Strong understanding of brand, digital, e-commerce and integrated marketing.

• Exceptional executive leadership, stakeholder management and people-development skills.

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