General Manager, Hong Kong & Taiwan

Job title: General Manager, Hong Kong & Taiwan

About the Role The General Manager will lead the LEGO Group business across Hong Kong, Macau and Taiwan, shaping strategy and operations for two dynamic markets. You will oversee approximately 45 employees across Sales, Marketing, Operations, Finance, Analytics, Insights and HR and report to the Regional President APAC Market Group.

What You'll Do

• Deliver business KPI targets as defined in the annual plan.
• Establish a sustainable growth platform for the LEGO brand in Hong Kong (including Macau) & Taiwan.
• Lead the Sales Team to build strong customer partnerships and align initiatives with LEGO business strategies to drive growth.
• Oversee approximately 45 employees across Sales, Marketing, Operations, Finance, Analytics, Insights and HR.
• Guide Marketing and Operations in aligning commercial strategies with business objectives, fostering a high-performance culture.
• Grow active consumer base through core themes, boost recruitment through innovation and expand across various user categories.
• Create a roadmap for long-term success with clear steps and a strong focus on short-term wins.
• Understand the complex, competitive Hong Kong (incl. Macau) & Taiwan toy market and translate insights into action.
• Build and maintain strong relationships with key stakeholders, including partners, industry leaders and regulatory bodies.
• Build, motivate, empower and lead a strong local team to deliver on ambitions.
• Cultivate a diverse team culture that embodies LEGO values and connects HK & Taiwan with global operations to develop local talent.
• Strengthen a diverse talent pipeline for future leadership roles within the business unit and broader organisation.
• Be part of the Asia Pacific Leadership team, represent LEGO Hong Kong & Taiwan Ltd, and collaborate with the APAC MG.

What We're Looking For

• Strong experience and proven track record in a General Manager role or from within Sales & Marketing.
• Experience working in a global context, internationally or with international brands; experience in Asia, Hong Kong and Taiwan is a key advantage.
• Previous/current P&L responsibility with a 3-year planning horizon.
• Strong stakeholder management capability, building trusted relationships with local external business partners with deep understanding of local culture and business customs.
• Strong strategic acumen, high self-motivation, persistence, and a proactive, can-do attitude.
• Depth of leadership with a proven ability to build teams and capabilities.
• Experience working in matrix organisations, aligned to the LEGO Brand Framework, governance to ensure HK & Taiwan play a leading role within APAC MG.
• Strong communication skills and ability to create followership.

Compensation & Benefits

• Family Care Leave with enhanced paid leave options.
• Insurance: life and disability coverage.
• Wellbeing resources and programs to nurture physical and mental health.
• Colleague Discount from day 1.
• Bonus scheme when goals are reached and if eligible.
• Hybrid Workplace: average of 3 days per week in the office; details discussed during recruitment.