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General Manager

Goodwin Recruiting
La Crosse, Wisconsin
On-siteUSD 52,000 - 75,000 / year

About this role

General Manager

We’re looking for a strong, hands-on General Manager to take ownership of a neighborhood bar in the La Crosse area. This is a great opportunity for an experienced bar operator or bartender/manager who knows how to take control of a room, build relationships with regulars, and create a fun, safe, well-run atmosphere.

This is not a desk job. We need someone with presence, confidence, and personality who can be the “mayor of the bar” while still holding customers and employees accountable.

What You’ll Get:

  • $1,000/week base salary ($52K annually)
  • Approximately $20K–$25K additional earning potential in tips
  • Total earning potential around $70K–$75K+
  • Four bartending/management shifts per week
  • Additional management hours for ordering, scheduling, inventory, and operations
  • Small team of approximately 5–8 employees
  • Autonomy to truly take ownership of the operation
  • No kitchen headaches — Heggie’s pizzas only

What You’ll Do

  • Run the day-to-day operation of the bar
  • Bartend approximately four shifts per week and build relationships with regulars
  • Set the tone for a fun, welcoming, safe neighborhood-bar environment
  • Confidently handle difficult customers and enforce house standards
  • Hire, train, schedule, coach, and lead a small team
  • Handle liquor ordering, inventory, cash controls, and basic cost management
  • Keep the bar clean, stocked, organized, and running smoothly
  • Drive local engagement and help grow the business

What We’re Looking For:

  • Strong bar, bartending, or hospitality management experience

  • Confident personality and strong presence

  • Comfortable handling challenging situations and de-escalating customer issues

  • Someone who isn’t afraid to enforce standards when necessary

  • Highly reliable and able to work independently

  • Strong knowledge of liquor operations and inventory

  • Someone who can hit the ground running and run the bar like it’s their own

  • If you’re an experienced bar operator who loves being behind the bar, knows how to build a loyal group of regulars, and has the confidence to take ownership of an operation, we want to talk to you.

  • JOB ID: 180487

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