About this role
Our client is a leading Managed Service Procurement (MSP) provider in Africa.
Role Overview
The General Manager, Business Development serves as the executive commercial leader responsible for accelerating the company’s growth, platform adoption, enterprise sales, strategic partnerships, and market expansion across Africa. You will lead the Commercial & Sales group, driving enterprise client acquisition (IOCs, MNCs, large conglomerates) and growth.
Key Responsibilities
Enterprise Growth & Sales Leadership:
-
Define and execute the company’s commercial growth strategy to scale Gross Merchandise Value (GMV) and enterprise SaaS platform revenue.
-
Lead complex B2B enterprise sales cycles targeting C-suite executives, Chief Procurement Officers, and Supply Chain Directors at Fortune 1000 multinationals, IOCs, and large African conglomerates.
Strategic Partnerships & Ecosystem Expansion:
-
Build strategic alliances with major ERP vendors, enterprise system integrators, financial institutions, and industry associations to drive platform adoption.
-
Identify and negotiate key commercial partnerships that strengthen the company’s digital supply network.
Market Expansion & Strategic Positioning:
-
Drive market expansion strategies across key African markets and verticals.
-
Partner with Product, Strategic Sourcing, and Customer Success teams to align commercial offerings with market demand and client procurement workflows.
Team Leadership & Commercial Governance:
-
Build, scale, and mentor a high-performing sales, account executive, and business development team.
-
Establish clear commercial KPIs, sales funnels, revenue forecasting, and incentive structures aligned with the company's growth values (Supportive, Aggressive, Committed to Excellence).
Requirements
-
Bachelor’s or Master’s degree in Business Administration, Marketing, Finance, Economics, or any related field.
-
10+ years of senior commercial leadership (CBDO, VP of Sales, Head of Business Development) in enterprise B2B SaaS, eProcurement, FinTech, Supply Chain, or enterprise IT solutions.
-
Proven history of closing multi-million dollar enterprise software contracts and driving rapid ARR/GMV expansion.
-
Deep knowledge of enterprise procurement, Source-to-Pay (S2P) cycles, ERP ecosystems (SAP, Oracle), and B2B buyer behavior in Africa.
-
Exceptional communication, negotiation, and relationship-building skills with C-suite stakeholders.