About this role
We're looking for an experienced Digital Marketing Strategist (Paid Media + AI) to support a Melbourne-based growth marketing consultancy specialising in performance marketing, brand strategy, and AI-supported marketing solutions.
This is a hands-on, client-facing role focused on managing Google and Meta Ads, owning paid acquisition strategies, and using AI tools and agents to analyse performance, validate recommendations, and implement campaign changes.
Engagement Details
- Type: Freelance / Part-time
- Duration: 6 months
- Commitment: Approximately 15 hours per week
- Location: Australia or New Zealand
- Timezone: AEST-compatible
- Schedule: Hours can be distributed across the week, with agreed availability for client meetings.
Responsibilities
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Manage and optimise Google Ads and Meta/Facebook Ads accounts.
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Develop and implement paid acquisition strategies based on client growth objectives.
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Review and validate recommendations generated by AI agents before implementing campaign changes.
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Analyse campaign performance and identify opportunities for optimisation.
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Advise clients across performance marketing, brand, creative, and growth strategy.
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Build strong client relationships and communicate strategies and recommendations confidently.
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Collaborate with technical specialists across analytics, tracking, Google Merchant Center, and dashboarding.
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Requirements
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Previous experience in performance marketing, paid media or digital acquisition.
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Strong hands-on experience with Google Ads and Meta Ads.
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Experience managing paid media budgets of approximately AUD20K+ per month.
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Strong understanding of performance and brand marketing.
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Strong client-facing and relationship management skills.
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Experience with Claude, Claude Code, Codex, ChatGPT, prompt engineering, or similar AI tools, and comfortable incorporating these tools and agents into marketing workflows.
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Experience with GA4, Google Merchant Centre, tracking and dashboarding is a plus.