Franchise Business Coach

Role Summary

The Franchise Business Coach (FBC) owns the franchise owner relationship from grand opening through the life of the business — and owns it differently than anyone else in franchising. Most franchise field roles audit compliance and chase numbers. This one coaches the whole owner: the business and the person building it.

The FBC is equal parts operator and mentor. You coach a P&L and a founder’s mindset in the same visit. You hold owners to an exceptional operational standard through disciplined EOS® coaching, structured field visits, and hands-on performance management — and at the same time you keep them connected to why they bought a French Florist in the first place: the wealth, the freedom, and the life they’re building. You hold them accountable to the actions that get them there, with equal parts rigor and heart.

This is the person accountable for franchisee success in the post-open phase of the franchise lifecycle. The FBC runs the coaching cadence, systems, and accountability structures that turn training into execution and newly opened boutiques into thriving, growing businesses — and, over time, hands off confident, multi-unit-ready owners back to Franchise Development for their next location.

This leader is expected to deliver a coaching experience that reflects the French Florist brand: thoughtful, elevated, highly organized, and relationship-driven — ensuring franchise owners experience the same level of care, professionalism, and attention to detail that our clients expect from every French Florist boutique.

The FBC reports to the VP of Franchise Operations and partners closely with the Opening team, Learning & Development, Product, Supply Chain, Finance, and Marketing to ensure franchisees get consistent, high-caliber support from every corner of HQ. The ideal candidate is a strong business coach who thrives on building trust with owners, translating financial data into action, and holding people accountable with both rigor and heart.

Key Responsibilities

• 1. Business Coaching & EOS Implementation

• Serve as the primary business coach and trusted advisor for an assigned portfolio of franchise owners.

• Run EOS® disciplines in the field — quarterly and annual planning, scorecards, Rocks, and issue-solving — to help franchisees set and reach ambitious, realistic goals, using EOS software (e.g., Ninety.io, Bloom Growth, or similar) to track progress.

• Translate company systems, training, and standards into successful day-to-day business execution.

• Facilitate accountability conversations that are direct, supportive, and focused on outcomes.

• Own and maintain a territory performance dashboard, providing the VP of Franchise Operations with accurate forecasts, performance summaries, risk flags, and recommendations to improve franchisee health.

• 2. Field Visits & Operational Excellence

• Conduct regular on-site visits, business reviews, and operational assessments across the assigned territory.

• Host structured pre- and post-visit meetings with clear agendas, documented outcomes, and action plans.

• Evaluate the client experience and operational execution against brand standards, and coach owners and their teams to close the gap.

• Provide hands-on, on-the-ground support during new store openings and key brand events.

• 3. Financial & Performance Analysis

• Analyze key performance indicators, income statements, and other financial data to identify opportunities for improved profitability and cash flow.

• Develop and drive action plans that move the needle on revenue, margin, and operational efficiency.

• Monitor franchisee performance against established benchmarks and escalate significant concerns when necessary.

• Partner with the Compliance and Finance team on documentation, collections, and compliance needs.

• 4. Training Reinforcement & Brand Standards

• Reinforce operational standards and training through coaching, observation, and in-field practice — the bridge between what franchisees learn and what they execute.

• Monitor completion of required learning pathways and certifications, and assess retention during site visits.

• Identify learning gaps and communicate recommendations to the Learning & Development team.

• Support the transition from pre-opening training into confident, independent post-opening operations.

• 5. Whole-Owner Coaching & Relationships

• Coach the whole owner — the business and the person running it. Understand each owner’s goals, motivation, and definition of success, and connect their day-to-day execution back to the life and wealth they’re building.

• Build genuine, high-trust relationships — the kind that make owners want to pick up the phone before they’re in trouble, not after.

• Practice radical candor: say the hard thing early because you care about the owner’s success, not in spite of it. No sugarcoating, no avoidance.

• Coach owners as leaders — helping them grow, delegate, build teams, and lead their boutiques with confidence — while staying in the lane of a business coach, not a personal or clinical one.

• Deliver the same caliber of attentiveness, responsiveness, and care to franchisees that we expect them to deliver to their own clients.

• Act as a first point of contact for franchisee questions and concerns, resolving what you can and escalating the rest quickly and clearly.

• 6. Cross-Functional Partnership & Field Insight

• Bring field insight back to HQ — emerging trends, franchisee feedback, and opportunities to sharpen playbooks, systems, and support.

• Partner with Marketing to help franchisees test and refine local marketing and revenue strategies, then share what works systemwide.

• Contribute to a culture where every function at HQ understands what franchisees are actually experiencing in the field.

Success Measures

This section defines what success in the role looks like within the first 6–12 months and beyond.

Operational Outcomes

Consistent completion of EOS® disciplines (scorecards, Rocks, quarterly sessions) across your portfolio.

Strong operational compliance and brand consistency across your assigned territory.

Training and certification compliance rates trending up.

Business Impact

Franchise locations in your territory meeting or exceeding revenue and profitability targets.

Measurable improvement in franchisee KPIs quarter over quarter.

High franchisee satisfaction and NPS scores, reflected in retention and willingness to expand.

Leadership & Collaboration

Franchisees describe you as a true partner — not an auditor or fixer of trivial issues.

Owners grow as leaders on your watch — more confident, more capable, and clearer on the life and business they’re building.

Fast, thoughtful follow-through on every commitment made in the field.

Field insights that visibly influence and improve HQ playbooks and systems.

Qualifications

• 5+ years of experience in multi-unit operations, franchise consulting, business coaching, or related fields.

• Hands-on experience running EOS® (Entrepreneurial Operating System) is required, or equivalent, comparable operating-system experience with the ability to certify quickly.

• Demonstrated experience analyzing financial and operational performance data to drive decisions.

• Experience working in or supporting a franchise, multi-location, retail, or hospitality business model.

• Track record of building trust-based relationships with business owners or senior stakeholders.

• Willingness and enthusiasm to travel extensively (50%+) across an assigned territory.

• Bachelor’s degree preferred, or equivalent professional experience.

Skills & Capabilities

A true coach’s mindset — able to hold people accountable while making them feel genuinely supported

Coaches the human, not just the business — attuned to the owner’s goals, energy, and growth as a leader, without crossing into territory that belongs to a licensed professional

Radical candor — willing to deliver hard truths directly because you’re invested in the person, balanced with real warmth and belief in them

Sees the whole picture — con