About this role
About the Role
Lead marketing strategy and execution for a two-sided marketplace connecting companies across Europe with fractional C-suite executives. This fractional or co-founder opportunity will shape the platform's positioning, growth, and community from an early stage.
What You'll Do
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Develop and execute go-to-market strategy and positioning for companies seeking fractional talent and leaders exploring this way of working.
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Build thought leadership and credibility around fractional C-suite work as an alternative to traditional employment.
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Acquire and onboard companies through targeted outreach and conversion strategies.
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Recruit and onboard senior leaders who want to make fractional engagements their preferred work model.
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Drive growth through word of mouth, community building, and trust-based marketing.
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Plan and oversee marketing channels, content strategy, and community activities for both sides of the marketplace.
What We're Looking For
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Four to eight years of relevant experience building go-to-market strategies and executing them.
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Experience in B2B platforms, marketplaces, or category-defining businesses, including demand generation and user acquisition for two-sided or network-effect products.
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Strong skills in positioning, brand strategy, thought leadership, and community building.
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Comfort with ambiguity and a hands-on approach in an early-stage environment.
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Familiarity with European markets and the professional services landscape is a plus.
Compensation & Benefits
Salary range: $70,000 to $500,000 USD annually. A co-founder option is available. Visa sponsorship is not available.
Location
Hybrid in Austria.