About this role
About the Role
Lead marketing strategy and execution for a two-sided marketplace connecting fractional executives with companies across Europe. This fractional or potential co-founder opportunity will shape the brand and growth engine, building awareness and adoption among both businesses and senior leaders.
What You'll Do
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Develop go-to-market strategy and positioning for companies seeking fractional talent and leaders exploring this career model.
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Build thought leadership and market credibility around fractional executive work.
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Acquire and onboard companies through targeted outreach and conversion strategies.
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Recruit and onboard senior leaders interested in fractional engagements.
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Drive growth through community building, word-of-mouth, and trust-based marketing.
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Oversee marketing channels, content strategy, and community activities for both sides of the marketplace.
What We're Looking For
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At least 5 years of marketing leadership experience developing and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories.
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A demonstrated record of demand generation and user acquisition in two-sided or network-effect businesses.
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Experience developing positioning, brand strategy, and thought leadership for emerging markets.
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Experience building communities and using word-of-mouth and trust-based marketing to drive growth.
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Comfort managing multiple channels and content initiatives in an early-stage, ambiguous environment.
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Experience in the European market, professional services, or recruiting and onboarding marketplace supply is a plus.
Compensation & Benefits
Annual salary range: $70,000 to $500,000 USD. Visa sponsorship is not available.
Location
Hybrid, Austria.