Founding Product Marketing Lead

About the Role Spangle AI is seeking a founding Product Marketing Lead to own end-to-end product marketing and help define a new category for AI-native enterprise software. You will translate positioning into all customer-facing assets, code the buyer journey, and work directly with founders, product, and sales, using AI as a force multiplier. This is a foundational role, not a traditional VP Marketing or demand-gen role. What You'll Do

• Own Spangle's product marketing end-to-end, translating positioning into assets that drive revenue (website, demos, customer stories, sales enablement, founder platform, and buyer education).
• Define and maintain a single, compelling sales narrative and demo flow; ensure messaging lands across channels and stages.
• Lead customer discovery weekly; capture buyer language, objections, and opportunities; feed insights to Product, Sales, and company messaging.
• Develop and own sales materials: decks, ROI framing, objection-handling, and customer stories (written, video, and on-stage moments).
• Build founder platform and thought leadership: LinkedIn cadence, keynote materials, editorial calendar, editorial calendar and op-eds; educate buyers with canonical glossary and education pages.
• Foster analyst and influencer relationships (Forrester, Gartner, IDC) and maintain press/conference presence (Modern Retail, BoF, etc.).
• Collaborate with product, sales, and design; use AI extensively to accelerate work; work with one design/video contractor initially; scale when needed.
• Stage-by-stage plan: Month 0-6 solo; Month 6-12 possibly add a content marketer or analytics specialist; Year 2 consider a specialist hire if needed.
• Champion a positioning-first mindset; write and ship category-defining artifacts with hands-on involvement. What We're Looking For
• 8+ years in B2B SaaS product marketing; 3–5 years as senior IC or founding PMM at a Series A–C startup.
• Track record of writing and shipping category-defining artifacts (homepage, launch narratives, sales decks, customer stories, comparison pages, analyst briefings).
• Positioning-first thinker; able to lead with messaging.
• Excellent writing and storytelling; comfortable building briefs from vague inputs; able to ship quickly; comfortable with owning end-to-end narrative across homepage, decks, etc.
• Experience using AI tools (Claude, GPT, Perplexity, Cursor) in daily workflow; experience creating personal automations. Nice to Have
• Experience with AI-native enterprise software and enterprise software marketing.
• Startup founder experience or ability to operate in early-stage company environments.
• Familiarity with retail/ecommerce/commerce tech; ability to build influencer/analyst relationships.
• Comfortable building and sustaining thought leadership content and press relationships. Compensation & Benefits
• Salary and benefits not disclosed in the listing.