About this role
About the Role
As Founding Marketing Lead, you will build and run the marketing function at a B2B startup. Working closely with founders and product teams, you will create campaigns, launch products, and develop content that supports pipeline and revenue growth.
What You'll Do
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Plan and execute campaigns across email, social, website, events, partnerships, and paid channels.
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Create and distribute newsletters, founder content, customer stories, videos, webinars, blog posts, and social content.
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Coordinate product launches across customer-facing channels with Product Marketing.
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Organize webinars, dinners, conferences, and customer events from planning through follow-up.
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Turn founder ideas, customer conversations, and market insights into compelling content.
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Develop campaign concepts and create assets independently or with freelance and agency support.
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Build and optimize landing pages, campaign pages, and conversion journeys.
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Test new formats, partnerships, and distribution channels, then scale what works.
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Measure how marketing activities contribute to attention, pipeline, and revenue.
What We're Looking For
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At least 3 years of marketing experience in a B2B startup or scaleup.
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Excellent German and English writing skills, with the ability to turn rough ideas into polished copy.
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Experience executing campaigns across multiple channels and creating a range of content formats.
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Experience with product launches, event planning, landing pages, and conversion journeys.
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Comfort using AI tools for research, writing, design, automation, and analysis.
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Strong creative judgment, a hands-on approach, and a commercial focus on customer acquisition and growth.
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Ability to work autonomously, move quickly, and track the business impact of marketing work.
Compensation & Benefits
Visa sponsorship is not available.
Location
On-site, full-time in Berlin, Germany, five days per week.