About this role
About the Role
As Founding Marketing Lead, you will own the marketing function at an early-stage B2B AI software startup, working closely with its founders. You will shape market awareness and growth through hands-on campaign execution, content, events, and brand-building.
What You'll Do
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Plan and execute campaigns across email, social media, the website, events, partnerships, and paid channels.
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Create and distribute newsletters, founder content, customer stories, videos, webinars, blog posts, and social content.
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Work with product marketing to turn launches into coordinated campaigns across customer-facing channels.
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Organize webinars, dinners, conferences, and customer events from planning through follow-up.
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Develop founder content from ideas, customer conversations, and market insights.
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Create campaign concepts and assets yourself or in collaboration with freelancers, agencies, and AI tools.
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Build and optimize landing pages, campaign pages, and conversion journeys.
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Test new formats, partnerships, and distribution channels, then scale effective approaches.
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Measure how marketing activities contribute to awareness, pipeline, and revenue.
What We're Looking For
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At least 3 years of marketing experience in a B2B startup or scaleup, including ownership of multichannel campaigns.
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Native-level German writing and strong English copywriting skills.
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Hands-on experience producing content, running events, supporting product launches, and building landing pages and conversion journeys.
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A track record of testing and scaling marketing channels, with a commercial focus on customer acquisition and growth.
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Comfort using AI tools for research, writing, design, automation, and analysis.
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Strong creative judgment, organization, autonomy, and a bias toward execution.
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Experience across startup and scaleup environments is valued.
Compensation & Benefits
Visa sponsorship is not available.
Location
On-site, five days a week in Berlin, Germany.