About this role
Our client offers culinary solutions in several countries of Europe and Africa.
Job Summary
The Food Service Manager is to own and grow the Food Service channel within the assigned region. The role drives revenue growth, new customer acquisition, customer retention and recipe switching, and the field team that delivers them.
Key Responsibilities
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Deliver the
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regional Food Service revenue and customer targets.
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Lead, coach
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and manage the regional team of Key Account Officers, Telesales Officers and
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Delivery Officers through clear KPIs, routines and performance reviews.
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Drive new
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customer acquisition and coverage growth across institutions, schools,
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eateries, vendors and caterers.
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Drive recipe
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switching, detailing and pre-selling execution in the field and convert them
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into sustained sales.
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Track
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performance against target, identify gaps by customer, route and officer,
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establish the cause, and own the recovery plan.
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Work with
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the General Trade team and distributors to resolve stock availability and
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transaction issues affecting Food Service execution.
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Report
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performance to leadership with clear analysis and recommendations.
Requirements
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Minimum 5 years
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of commercial or sales experience in FMCG, food service, HORECA or a related
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B2B environment, with at least 2 years managing a field team.
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Proven track
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record of delivering revenue targets and growing a customer base.
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Strong business
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analysis skills. Must be hands-on with Excel (formulas, analysis of performance
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data) and PowerPoint (building and presenting business reviews).
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Strong people
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leadership: setting KPIs, coaching, and building the capability of a team.
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Comfortable
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working cross-functionally with distributor and General Trade structures.
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Executive
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presence and strong written and verbal communication.
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Bachelor's
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degree in a business-related field. A culinary or food industry background is
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an added advantage, not a requirement.
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Strong
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background in medical detailing or pharmaceutical sales who have successfully
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driven product growth, managed healthcare stakeholder relationships, and
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demonstrated strong commercial acumen.
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Experience as
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an Off-Trade Manager, with a proven track record of managing distributor
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relationships, developing channel strategies, and delivering revenue and
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profitability targets.