Field Sales Representatives

Section: Overview Field Sales Representatives at JDC in Lagos are focused on driving sales growth, product distribution, outlet coverage, customer development, and effective execution of the company's product portfolio across assigned territories in Lagos.

Section: Responsibilities

• Achieve assigned monthly sales volume and/or value targets.
• Develop and maintain relationships with retailers, wholesalers, and other relevant trade customers.
• Drive numeric distribution and product availability across assigned territories.
• Prospect for and open new outlets and accounts.
• Conduct regular outlet calls according to approved routes and call schedules.
• Ensure effective product visibility, merchandising, and execution of agreed Minimum Execution Standards (MES).
• Monitor customer stock levels and support timely replenishment.
• Capture accurate outlet, sales, and market information using the company's Sales Force Automation (SFA) platform.
• Monitor competitor pricing, promotions, activities, and new product launches.
• Provide timely and relevant market intelligence.
• Ensure proper execution of approved trade promotions and visibility initiatives.
• Maintain accurate records of daily calls, orders, new outlets, and field activities.
• Provide regular performance reports to the Line Manager.
• Support collection and customer account management where applicable.

Section: Requirements

• Minimum of OND/HND/B.Sc. in Marketing, Business Administration, or a related discipline.
• 1–3 years' relevant field sales experience.
• Previous experience in FMCG, alcoholic beverages, beverages, tobacco, or another route-to-market-intensive consumer business is preferred.
• Good understanding of the Lagos retail and/or hospitality trade environment.
• Demonstrable selling, prospecting, negotiation, and closing skills.
• Experience working with monthly sales targets and performance incentives.
• Ability and willingness to spend significant time working in the field.
• Ability to use smartphones and sales/SFA applications for field reporting.
• Good numerical skills and ability to understand targets, achievement percentages, and basic sales metrics.
• Strong communication and interpersonal skills.
• Self-motivation, resilience, discipline, and a strong results-oriented mindset.
• Residence within, or easy accessibility to, the assigned Lagos trade territory is strongly preferred.
• Prior knowledge of relevant trade outlets such as retailers, wholesalers, wine and spirit stores, supermarkets, hotels, restaurants, bars, and lounges will be an advantage.

Section: Benefits

• Salary: ₦150,000 – ₦200,000 monthly
• Transport Allowance: ₦100,000 monthly
• Additional Compensation: Monthly performance-based commission