About this role
Our client is a prominent food manufacturing enterprise offering natural culinary solutions and nutrient-dense food products across key markets in Nigeria.
Job Summary
The Field Sales Representative is responsible for driving active sales, product distribution, and brand visibility within their assigned territory. The role focuses on aggressive market penetration, building strong retail relationships, generating orders, and achieving assigned revenue targets to expand the commercial footprint across key Lagos market hubs.
Key Responsibilities
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Deliver
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assigned monthly sales, distribution, and market penetration targets within the
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designated territory.
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Build,
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maintain, and manage strong, long-term relationships with key open-market
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traders, wholesalers, and retailers.
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Actively
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prospect for new retail outlets, negotiate orders, ensure consistent product
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supply, and facilitate accurate payment reconciliations.
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Gather and
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report field intelligence, competitor pricing, market trends, and customer
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feedback to the Assistant Sales Manager.
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Ensure proper
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merchandising, product display, and shelf positioning of our products
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across retail shops.
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Execute daily
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route plans efficiently and submit timely reports on field activities and
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performance.
Requirements
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Minimum of 2
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to 3 years of relevant field sales experience, specifically within the
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Fast-Moving Consumer Goods (FMCG) sector.
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A strong,
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practical understanding of the Lagos open-market landscape and distribution
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channels (familiarity with Oke-Arin, Trade Fair, Agege, or Ipaja is a distinct
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advantage).
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Strong
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negotiation, persuasive, and customer relationship management skills.
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Proven ability
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to work independently, manage routes effectively, and meet/exceed assigned
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sales targets.
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Minimum of
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OND, HND, or Bachelor's degree in Marketing, Business Administration, or a
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related field.