Field Sales Representative

● Drive sales and distribution of products across assigned territories.

● Identify, recruit, and develop distributors, wholesalers, retailers, and other suitable trade customers.

● Conduct regular field visits to existing and prospective customers to generate sales and strengthen business relationships.

● Build and maintain a strong customer and distributor network across Lagos, Ibadan or Abeokuta.

● Identify new market opportunities and underserved locations for product expansion.

● Present the product professionally to prospective distributors and retail customers and communicate relevant product and commercial information.

● Negotiate orders and support the conversion of prospects into active customers in line with company guidelines.

● Maintain regular follow-up with distributors and customers to encourage repeat orders and sustained product availability.

● Monitor product visibility and availability within assigned markets and report relevant market feedback to management.

● Track competitor activity, customer preferences, pricing and other market developments relevant to sales performance.

● Maintain accurate records of customer visits, sales activities, orders, new accounts and follow-ups.

● Work consistently toward assigned sales, distribution and territory-development targets.

● Represent the company professionally during field activities and customer interactions.

Requirements

• ● Bachelor's degree or HND in Business Administration, Marketing, Sales, or a related field.

• ● 4–7 years of proven experience in field sales, territory sales, distribution sales, FMCG sales or a related sales role.

• ● Demonstrated experience in developing and managing distributor, wholesaler and retail accounts.

• ● Proven ability to generate new customers, expand territories, and achieve sales targets.

• ● Experience selling FMCG, beverages, alcoholic beverages or other fast-moving consumer products is an advantage.

• ● Strong knowledge of the assigned market and ability to identify viable sales and distribution opportunities.

• ● Excellent communication, negotiation, and relationship-management skills.

• ● Strong prospecting, follow-up and customer acquisition abilities.

• ● Ability to work independently and manage a territory effectively.

• ● Comfortable with frequent field movement and direct customer engagement.

• ● Target-driven, proactive, and commercially aware.

• ● Must be willing to work within the assigned location and travel within the territory as required.