Fashion Business - Marketing Coordinator / Execution Lead

Fashion Business - Marketing Coordinator / Execution Lead

$3,000-$4,000 USD/month, full-time, remote, 6am-2pm ET. We're looking for a Marketing Coordinator / Execution Lead.

We've been growing quickly and the team is at max bandwidth. Right now nobody owns the marketing calendar end to end, so dates, handoffs and deliverables get chased at the last minute. This hire exists to take that over and to carry hands-on execution across channels, so the marketing lead can stay focused on strategy. The hope is that the extra capacity helps us act on opportunities we currently have to leave on the table.

This is fundamentally an execution and coordination role rather than a strategic marketing position. The marketing lead sets strategy, launches campaigns and owns budgets.

🗓️ Own and run the marketing calendar, understanding the dates and all the pieces that need to happen to keep things on track

🚀 Support execution on the marketing initiatives the marketing lead rolls out across Meta, the website and wider marketing

🛒 Handle Shopify and e-commerce work, from product launches to quality control before anything goes live

✂️ Edit content for paid marketing purposes, including short-form video and creative variations prepared ready to launch

📧 Ideally take on email marketing and email flows over time, or at least oversee the people doing it

📣 Proactively reach out to the people needed to get things done, keeping the team rowing in the same direction

📋 Capture what's in motion so the team isn't scrambling at the last minute

🤝 Act as the point of contact for launch handoffs between e-commerce, social, production and marketing

Working hours are 6am to 2pm ET, flexible and results focused.

Requirements

To be successful in this role, you need:

• ✅ 3 to 5 years of hands-on e-commerce or marketing experience. This isn’t a junior role, and you’ll contribute from day one

• ✅ Strong knowledge of paid marketing, including how it shapes content editing

• ✅ In-depth Shopify experience

• ✅ Experience in consumer goods. It doesn’t have to be fashion or clothing, as long as your knowledge transfers easily

• ✅ The ability to own and run a marketing calendar

• ✅ Strong attention to detail and a high level of ownership, so you keep things moving without reminders

• ✅ Email marketing experience

• ✅ AI fluency, including how to automate and improve work with AI (this will be tested). The team already uses AI to set up and check its work, and you’ll be trained on how we use it

Brownie points for:

• ⭐ Strong copywriting (our biggest plus)

• ⭐ A fashion or clothing background

• ⭐ A great design eye and creativity, knowing what looks good

• ⭐ Spanish

• You’ll fit in well if you’re upbeat, plan ahead, follow up without being asked and keep work visible so there are no surprises. You enjoy working in a small team and supporting the people around you.

Benefits

• What’s in it for you?

• 💰 $3,000–$4,000 USD/month

• 🧑‍💻 Full-time position

• 🌍 Fully remote

• 🕖 Working hours: 6am to 2pm ET, flexible and results focused

• 🚀 Plenty of autonomy and ownership in a growing brand

• 🤝 A small, positive and collaborative team