About this role

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Full-Time

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Permanent

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FAIRMONT

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Sales & Marketing __jobinformationwidget.freetext.

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FAIRMONT HANOI, Hanoi, Vietnam

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ExternalReference__

REF123420E

F&B Digital Marketing Executive - Content

Region

Luxury & Lifestyle

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Company Description

Opened in March 2026 as the first Fairmont hotel in Vietnam, Fairmont Hanoi is a luxury urban resort that celebrates Vietnamese heritage through elegant design, exceptional dining, wellness, and world-class event facilities. With 241 guestrooms, eight dining venues, a 1,100m² Grand Ballroom, and a commitment to heartfelt hospitality, Fairmont Hanoi is set to become the social epicentre of the capital and an exciting place to build a career in luxury hospitality.

Job Description

Strategy and planning

Build and run the monthly social media plan and content calendar across Facebook, Instagram and TikTok for our F&B outlets (plus any other channels we add).
Plan campaigns around menu launches, seasonal promotions, holidays, events and outlet openings.
Write creative briefs for the Content Creator/Graphic Designer and external photographers or videographers.
Update our digital channels which may include, Facebook, Instagram, TikTok, Youtube, website, and other online channels.

Content and community

Write captions, hooks and calls to action in the brand voice, in English and local language.
Publish and schedule posts, Stories, Reels and short videos.
Manage comments, messages and reviews daily; escalate complaints to outlet managers within agreed response times (in support with F&B Reservations team).
Spot trends early and turn the right ones into fast, on-brand content.
Coordinate with food bloggers, KOLs and influencers: shortlist, brief, track deliverables and results.
Keep menus, photos, opening hours and promotions up to date on Google Business Profile and other platforms.

Reporting

Track reach, engagement, follower growth, ad spend and conversions weekly and monthly.
Report results to the Director of Digital with clear recommendations for the next month.
Monitor competitors and share what is working in the market.

Qualifications

2–3 years in social media marketing, with at least 1 year in F&B, hospitality, lifestyle or consumer brands.
Strong copywriting in English and local language; a sharp eye for what makes food look and sound good.
Comfortable with Meta Business Suite, TikTok Studio, scheduling tools and platform analytics.
Organized, able to manage several outlets or campaigns at once and meet daily posting deadlines.
A portfolio or links to social accounts or campaigns you have managed, with results.
Basic photo and video editing (CapCut, Canva, Lightroom) to turn quick content around without a designer.
An existing network of food bloggers, KOLs and media contacts is a plus.
Experience with CRM, loyalty apps or email/Zalo/WhatsApp-style messaging campaigns.
Familiarity with Google Analytics and tracking links (UTMs) to connect social activity to bookings
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Discover a world where life pulses with passion
Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.
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YOUR PASSION SHINE
We foster
our creativity, our excellence and progressiveness. We interconnect with
each other and our environment, to create a new kind of quiet luxury. With us, you can take pride in
being part of a wider global team leading the way in local sustainability
initiatives. Working together with our communities, we will empower you to
make your own meaningful impact.
LEARN ABOUT US
Let your passion shine
We take pride
in promoting heartfelt hospitality with
a French Zest, valuing passion, excellence
and emotional intelligence. We pioneer
a committed and sustainable approach
to luxury, encouraging
openness and inclusivity. We value
new encounters with colleagues and
guests from all horizons with a goal
of creating a distinctive culture together.
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