Executive Director, U.S. Brand Lead - Neurology (Rare Disease)

Executive Director, U.S. Brand Lead - Neurology (Rare Disease)

remote type

Remote

locations

US - IL - Deerfield

time type

Full time

posted on

Posted Today

job requisition id

R-256718

Career Category Marketing

Job Description

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

What you will do

Let's do this. Let's change the world. In this role, the Executive Director, U.S. Brand Lead - Neurology (Rare Disease) owns the U.S. commercial strategy, execution, forecast, budget, and performance for the UPLIZNA Neurology indications: generalized myasthenia gravis (gMG) and neuromyelitis optica spectrum disorder (NMOSD). The role also owns the U.S. BKEMV business and leads the BKEMV marketing team. The role was created in recognition of the increasing scope and complexity of UPLIZNA's growth drivers and the need for dedicated senior leadership for the Neurology indications. Reporting to the General Manager, Neurology & IgG4-RD, the Executive Director is a member of the Neurology & IgG4-RD Leadership Team and is accountable to the General Manager for business results.

The Executive Director owns strategy and execution for the Neurology indications, and the Neurology and BKEMV budgets. The role partners closely with the IgG4-RD brand team and other cross-indication partners to maintain a consistent UPLIZNA brand experience while addressing the needs of each indication.

Key Responsibilities include:

U.S. Business Strategy and Performance

• Own the U.S. commercial strategy and annual and long-range plans for UPLIZNA in gMG and NMOSD, and BKEMV, consistent with the cross-indication strategy and direction set by the General Manager.
• Own the Neurology forecast and its commercial assumptions, with inputs and support from Forecasting, Data & Analytics, and Finance.
• Own the Neurology and BKEMV budgets and allocate resources against approved priorities; recommend changes in investment to the General Manager as business needs evolve.
• Deliver revenue and profitability objectives by identifying growth opportunities, addressing barriers, and making timely changes to strategy, execution, targeting, channel mix, and investment.

Integrated Brand Execution

• Lead development and execution of integrated brand plans across health care professional, patient and caregiver, digital and omnichannel, peer-to-peer, congress, field, access, and patient services channels.
• Work closely with the Portfolio Strategy, Omnichannel and Thought Leader Liaison teams to drive integrated execution
• Establish priorities, governance, decision rights, milestones, and accountability across the cross-functional brand team.
• Collaborate with Sales Leadership and Training on field strategy, training, tools, messaging, and customer engagement resources; maintain a regular feedback loop between field and brand teams.
• Oversee agency and vendor partners, including strategic direction, quality, resource use, and delivery of priority work.

Insights Forecasting and Optimization

• Set objectives and performance measures and lead regular reviews of patient, customer, market, access, competitive, channel, and execution trends.
• Partner with Brand Analytics & Insights, Market Research, Sales, TLLs, and Finance to translate data into business decisions and executive-level performance updates.
• Lead scenario planning and mitigation across competitive, access, reimbursement, operational, supply, and policy considerations.

Portfolio, Access and Customer Leadership

• Partner with the General Manager, IgG4-RD brand team, and cross-indication Portfolio Strategy team on UPLIZNA positioning, core messaging, customer experience, shared capabilities, and portfolio investment choices.
• Partner with Market Access, Value & Access, Patient Services, and field teams to address barriers across diagnosis, referral, access, treatment initiation, and continuity of therapy.
• Collaborate with Thought Leader Liaison team to ensure strategy is executed appropriately across this field-based team
• Provide commercial input into evidence-generation priorities based on customer, patient, access, and competitive needs, in partnership with Medical and Value & Access and in accordance with applicable governance requirements.
• Represent the U.S. Neurology business in governance forums and appropriate external engagements, and provide input to global strategy, lifecycle planning, and future growth opportunities.

BKEMV Leadership

• Own U.S. BKEMV strategy, budget, performance, and cross-functional alignment within the broader Amgen biosimilars strategy.
• Lead the BKEMV marketing team in navigating customer and channel dynamics, access and contracting considerations, competitive response, and value communication.
• Use shared capabilities where they add value while preserving the distinct strategies, customers, and operating requirements of UPLIZNA and BKEMV.

Enterprise and People Leadership

• Serve as a member of the Neurology & IgG4-RD Leadership Team and contribute to business strategy, talent, culture, and organizational effectiveness.
• Lead the cross-functional brand team across Marketing, Sales, Medical, Market Access, Patient Services, Value & Access, Digital, Data & Analytics, Finance, Corporate Affairs, Regulatory, Legal, Compliance, Operations, and Global Commercial. Functional leaders retain accountability for decisions within their functions.
• Build, develop, and retain an effective marketing team; set expectations, coach talent, and create development and succession opportunities.
• Ensure strategies, materials, and activities comply with applicable legal, regulatory, ethical, and Amgen requirements.

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The candidate we seek is an experienced leader with the following qualifications. They will also embody the Amgen leadership attributes which are:

• Inspire: Create a connected, inclusive, and inspiring work environment that empowers talent to thrive
• Accelerate: Enable speed that matches the urgency of patient needs by encouraging progress over perfection
• Integrate: Connect the dots to amplify the collective power of Amgen to drive results for patients, staff, and shareholders
• Adapt: Lead through change by adapting to an ever-changing environment and defining a clear course of action to deliver results

Basic Qualifications:

• Doctorate degree and 6 years of marketing and/or commercial experience; OR
• Master's degree and 10 years of marketing and/or commercial experience; OR
• Bachelor's degree and 12 years of marketing and/or commercial experience; AND
• 6 years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs, or directing the allocation of resources

Preferred Qualifications:

• Progressive leadership experience in U.S. biopharmaceutical marketing, including accountability for an inline or recently launched brand in a competitive specialty market
• Rare disease and/or neurology experience; experience in gMG, NMOSD, neuroimmunology, infusion-based therapies, or high-value biologics
• Success accelerating post-launch growth and translating performance insights into business results
• Commercial experience across health care professional and patient marketing, omnichannel engagement, field execution, market access, patient services, forecasting, analytics, and financial management
• Experience owning brand budgets and forecasts, setting performance measures, prioritizing investments, and communicating business performance to senior leadership
• Understanding of the U.S. payer, reimbursement, specialty distribution, buy-and-bill, and site-of-care environment relevant to rare disease therapies.
• Track-record of building high-performing teams and creating strong team culture
• Biosimilar commercialization