About this role
Job Summary
The Events & Experiential Specialist plans and executes events, activations, and experiential marketing initiatives, including test drives, exhibitions, product launches, and sponsorships, that enhance CIG Motors' brand visibility and deepen customer engagement.
Key Responsibilities
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Event
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Planning & Execution
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Plan,
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coordinate, and execute company events, exhibitions, test-drive sessions,
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product launches, and brand activations.
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Manage
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event logistics, timelines, and on-the-ground execution to ensure smooth
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delivery.
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Vendor,
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Venue & Budget Management
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Source
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and manage vendors, venues, and suppliers for events and activations.
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Manage
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event budgets and ensure cost-effective delivery without compromising
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quality.
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Experiential
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Marketing & Partnerships
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Design
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experiential marketing concepts that drive brand engagement and lead
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generation.
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Identify
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and support sponsorship opportunities and partner activations that align
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with brand objectives.
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Coordination
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& Reporting
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Work
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closely with sales, marketing, and dealership teams to align events with
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business objectives.
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Evaluate
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event outcomes, gather feedback, and report on turnout, leads generated,
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and ROI.
Requirements
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Qualifications and Experience:
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Bachelor's
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degree in Marketing, Events Management, Communications, or a related
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field.
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Minimum
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of 4-6 years' experience in events management or experiential marketing.
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Experience
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in the automotive or a related consumer industry is an advantage.
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Strong
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project and vendor management skills.
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Creativity
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in designing experiential and activation concepts.
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Sound
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budget management ability.
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Excellent
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organizational and multitasking skills.
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Strong
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communication and stakeholder coordination skills.
Benefits
- Competitive
Salary
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13th Month Allowance
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Leave Allowance
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Monthly Performance Bonus
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Retirement Savings
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Paid Time Off
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Opportunity to work in a fast-paced and dynamic environment