About this role
Posted Date: Jul 26, 2026
Requisition Number: 129076
Job Title: Especialista en Estrategia Comercial: Promociones y Precios / Commercial Strategy & Promotions Specialist
Location: Guadalajara, Jalisco (Esquema híbrido de trabajo en oficina corporativa en colonia Providencia)
English: Intermediate
Summary: The Commercial Strategy & Promotions Specialist will support the development of customer investment strategy and tactical trade promotion optimization recommendations within core and/or seasonal product lines for Sales teams supporting all customer base. The Specialist will also execute complex analyses that support SRGM Trade leads in the creation and implementation of enhanced promotional strategies for Hershey’s Mexico portfolio. This will require strong collaboration with other functions including Sales, Demand Planning and Marketing. This is an exciting opportunity to help achieve Hershey’s ambition of having a best-in-class Revenue Management function. This position requires personal leadership and initiative, critical and strategic thinking, cross-functional collaboration, ability to work under pressure to meet deadlines, and strong customer/channel knowledge and business acumen.
Major Duties/Responsibilities:
- Executes complex and comprehensive analyses to support the development of national and/or channel-level promotion strategies that deliver on Mexico portfolio/brand business objectives.
- Evaluate Mexico promotional events. Analyse and understand insights from market in order to recommend deeper channel/customer-specific initiatives.
- Works directly with Mexico Sales teams and Sales Finance to build optimized, event-level promotional plans during the annual Sales planning process, and to conduct quarterly in-year reviews of promotion effectiveness vs. plans
- Assists in the development, management, and execution of a performance-based trade architecture that incents value-creating marketplace beh