About this role
About the Role
Canonical is seeking an entry-level communications specialist to help drive B2B social media marketing. This remote role in the EMEA region focuses on creating conversations with developers, tech enthusiasts, security engineers and other audiences, and on owning campaigns, content and engagement as part of the communications team reporting to the director of communications.
What You'll Do
- Create, schedule and publish content and campaigns across multiple social media channels
- Deliver regular analysis and reporting on social media metrics, content performance and campaigns results
- Support the growth and nurturing of Canonical’s social media audiences, while increasing engagement rates and valuable actions
- Develop flair with copywriting and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards action
- Be responsible for executing A/B and multivariate growth tests
- Be audience centric, focusing on platform and community moderation, as well as direct audience engagement
- Create awareness on integrated campaigns, product launches, webinar series, industry announcements and core content
- Package all of Canonical’s product offerings and educational material creatively, from bare metal, AI, Kubernetes to chats on diversity and CSR.
What We're Looking For
- Experience managing social media platforms for tech brands, part of a content team or marketing agency
- Hands-on knowledge of social media management tools, an understanding of web analytics tools (social and web)
- Proficiency with at least four social media platforms including LinkedIn, YouTube, Twitter, Facebook, Instagram and Reddit
- An analytical eye and a good sense for the type of content that performs best depending on platform and objective
- Experience with educational content funnels, and using video as a core social media marketing asset
- Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
- Excellent verbal and written communication skills, strong content marketer