Enterprise Marketing Manager

Enterprise Marketing Manager

Are you a strategic marketing leader who enjoys connecting go-to-market strategy, buyer needs, and sales execution?

Do you have experience developing integrated marketing programs that drive engagement, strengthen pipeline, and support customer acquisition and growth?

About the Role

As an Enterprise Marketing Manager, you will develop and execute integrated marketing strategies that connect portfolio priorities, buyer needs, and field execution.

You will lead go-to-market planning, positioning and messaging, content strategy, targeted campaigns, account activation, and sales enablement to strengthen buyer engagement, support new customer acquisition and expansion, advance opportunities, and increase measurable marketing contribution.

You will work closely with Sales, Client Partners, Account Managers, Solution Leaders, subject matter experts, delivery teams, Sales Enablement, and Corporate Marketing to translate business growth priorities into coordinated marketing programs supporting strategic accounts, key industries, and priority solutions.

Responsibilities

• Develop and execute go-to-market strategies aligned with growth priorities, strategic accounts, key industries, priority solutions, and buyer needs.
• Translate portfolio strategy and market opportunities into integrated marketing plans that connect enterprise priorities with account-level execution.
• Lead account segmentation and targeting based on strategic fit, revenue potential, industry priorities, buyer needs, and opportunity requirements.
• Develop marketing plans, activation timelines, communication cadences, and targeted programs for priority accounts and industries.
• Identify opportunities to support new customer acquisition, expansion within existing clients, and advancement of high-value opportunities.
• Develop buyer-centric solution positioning, value propositions, messaging frameworks, and business narratives that address customer priorities, challenges, and pain points.
• Define priority buyer personas and connect solution value to relevant industries, use cases, decision criteria, and stages of the buyer journey.
• Translate complex solution capabilities into clear, differentiated, and compelling customer value.
• Maintain consistent enterprise and solution messaging across marketing, sales, and customer touchpoints.
• Refine messaging and positioning based on market trends, buyer feedback, competitive intelligence, sales insights, and performance data.
• Lead the development, maintenance, and governance of enterprise, solution, and sales enablement content.
• Develop client-facing assets including presentations, fact sheets, sell sheets, thought leadership, client success stories, videos, demonstrations, microsites, and digital content.
• Create sales enablement resources including messaging guides, battlecards, competitive tools, objection-handling materials, buyer guidance, case studies, and value proposition frameworks.
• Partner with subject matter experts, Solution Architects, General Managers, delivery teams, and other stakeholders to maintain content accuracy, relevance, and readiness.
• Equip sales and account teams with tailored content and tools that support buyer engagement and opportunity advancement.
• Partner with Sales Enablement to drive awareness, adoption, and effective use of marketing content, messaging, and tools.
• Plan and execute integrated, multi-channel campaigns across email, digital, paid media, webinars, direct mail, sales outreach, events, and other relevant channels.
• Develop targeted marketing programs supporting strategic accounts, priority industries, high-avalue pursuits, new customer acquisition, and expansion within existing clients.
• Manage the full campaign lifecycle, including strategy, audience segmentation, content readiness, channel planning, execution, follow-up, measurement, and optimization.
• Coordinate marketing and sales activation by establishing clear roles, timelines, communication plans, and follow-up expectations.
• Partner with Events to align conferences and events with campaign priorities, target audiences, account plans, and post-event follow-up.
• Establish performance measures for campaigns, targeted programs, content, account engagement, opportunity support, and sales enablement.
• Monitor campaign results, digital engagement, content performance, account activity, lead progression, and influenced opportunities.
• Report on marketing-sourced and marketing-influenced pipeline, conversion, opportunity progression, pipeline velocity, and return on investment.
• Translate performance data into actionable recommendations for targeting, messaging, content, channel mix, campaign design, and resource allocation.
• Use performance insights, buyer behavior, market intelligence, and field feedback to continuously improve marketing effectiveness.
• Serve as a key marketing partner across Sales, Client Partners, Account Managers, Solution teams, Delivery, Sales Enablement, and Corporate Marketing.
• Establish clear ownership, workflows, decision points, timelines, approvals, and handoffs across marketing initiatives.
• Create consistent planning and review processes that align stakeholders around growth priorities, campaign execution, account activation, and opportunity needs.
• Surface market, buyer, account, and field insights that inform portfolio strategy, messaging, content priorities, and marketing investments.
• Drive accountability for deliverables, follow-up, adoption, performance measurement, and continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

• 10+ years of experience in enterprise marketing, product marketing, solution marketing, field marketing, demand generation, account-based marketing, or a related discipline.

• Proven experience developing and executing go-to-market strategies and integrated marketing programs.

• Strong experience in positioning, messaging, content strategy, demand generation, account-based marketing, and sales enablement.

• Experience partnering with sales and business leaders to support pipeline growth, customer acquisition, account expansion, and opportunity advancement.

• Demonstrated ability to develop and execute integrated, multi-channel marketing campaigns.

• Strong analytical skills with the ability to translate marketing performance data into actionable business recommendations.

• Experience measuring marketing-sourced and marketing-influenced pipeline, campaign performance, conversion, and return on investment.

• Strong cross-functional leadership and stakeholder management skills with the ability to influence across multiple teams and levels of an organization.

• Excellent communication, presentation, project management, and organizational skills.

• Ability to manage multiple priorities and initiatives in a fast-paced, complex enterprise environment.

• Preferred Skills

• Go-to-market strategy and execution

• Account-based marketing

• Buyer insights and market intelligence

• Positioning, messaging, and storytelling

• Demand generation and integrated campaign management

• Content strategy and sales enablement

• Marketing performance measurement and optimization

• Cross-functional leadership and influence

• Data-driven decision making

• Executive communication

• Project and stakeholder management

• Continuous improvement

• Success in This Role

• Success will be demonstrated through increased engagement with priority accounts and buyers, generation and progression of qualified pipeline, effective marketing support of acquisition and expansion opportunities, strong campaign performance, adoption of sales enablement content, and consistent enterprise and solution messaging.

• The Enterprise Marketing Manager will help create stronger alignment between marketing, sales, solution, and delivery teams while providing actionable insights that improve marketing effectiveness, pipeline contribution, and investment decisions.

• Flexible Working

At Conduent, we value individuality and flexible working arrangements. In this role, you can expect:

• Remote Work: Enjoy the flexibility of working from home while optimizing your work-life balance.

• Working for You

We offer perks and rewards designed to support you:

• Health & Welfare Benefits: Comprehensive plans tailored to your needs, effective from da