Enterprise Integrated GTM Marketing Manager

RSM US LLP

Enterprise Integrated GTM Marketing Manager

Working closely with enterprise marketing leadership and cross-functional business, content, demand generation, communications, sales enablement and analytics teams, the Enterprise Integrated GTM Marketing Manager will help shape and activate firmwide programs tied to priority market opportunities. This individual will translate complex organizational capabilities, services and internal structures into clear, buyer-centered narratives that address real B2B challenges and make it easier for external audiences to understand RSM's value. The role will connect brand strategy to demand generation across the full buyer journey, using integrated campaigns to build awareness and preference, create and influence pipeline, and contribute to revenue growth. The ideal candidate brings strong B2B marketing strategy, audience insight, cross-functional orchestration and measurement expertise in a complex, matrixed environment.

Essential Duties:

• Works closely with key business leaders to develop and implement a marketing strategy in support of enterprise integrated go-to-market programs
• Partners with business leaders to understand strategic priorities, growth goals, target markets and the commercial outcomes each program must support.
• Synthesizes priorities across service lines, industries, buyer functions and markets into a coherent external story, reducing internal complexity without oversimplifying the buyer problem or RSM value proposition.
• Understands B2B buyer challenges, buying-group dynamics, decision triggers and barriers, and serves as a voice of the buyer in program strategy, messaging and activation.
• Develops integrated GTM strategies that define priority audiences, buyer issues, positioning, value propositions, outcomes, journey stages, campaign pathways and success measures.
• Creates clear strategic briefs and decision frameworks that align cross-functional teams around a single buyer-led narrative and guide execution from brand through demand and sales enablement.
• Works with subject-matter experts and content teams to translate technical, operational and organizational complexity into relevant thought leadership, campaign messaging and external experiences.
• Partners with brand, creative, content, communications, digital, events, demand generation, field marketing and sales enablement teams to orchestrate campaigns across paid, earned, owned and seller-led channels.
• Builds brand-to-demand campaign architecture that intentionally links awareness and preference activity to engagement, lead progression, qualified opportunities, pipeline and revenue.
• Monitors performance across the full funnel and uses audience, campaign, pipeline and revenue insights to optimize investment, sequencing, messaging and activation.
• Serves as the primary marketing point of contact for program performance, clearly communicating results, business impact, risks, dependencies and recommended next actions to senior stakeholders.
• Establishes operating rhythms, decision rights, roles and dependencies across matrixed teams to maintain momentum, prevent fragmented execution and support repeatable program delivery.
• Evaluates new requests and opportunities against enterprise priorities, buyer relevance, expected business impact, available resources and fit within the integrated program portfolio.

Other

• Participates in all appropriate marketing learning and development to build skills and capabilities
• Participates, as appropriate, in cross-firm projects related to marketing and demand generation capability development and enhancements
• Engages with various members of the Lines of Business, Industry and Sales teams to help educate teams related to the portfolio

MINIMUM QUALIFICATIONS:

EDUCATION/CERTIFICATIONS:

• Bachelor’s degree (required)

TECHNICAL/SOFT SKILLS:

• Strong written and verbal communication skills
• Microsoft Word, Excel PowerPoint
• Excellent project management, critical thinking, and organizational skills
• Willingness to learn, understand, and adopt AI within the firms’ tools and platforms
• Ability to learn new subject areas quickly

EXPERIENCE

• 5-7 years of leading marketing/growth experience in B2B environment
• Proven success managing marketing and relationship development programs in managed services preferred

LEADERSHIP SKILLS:

• Thorough understanding of various marketing channels

• Strong sense of ownership and determination to get things done

• Highly collaborative and able to work within a team to achieve stated team goals

• Ability to lead crucial conversations and influence decisions with stakeholders and colleagues

• Exceptional presentation skills

• Proven experience working in a complex, matrixed environment

• RSM does not tolerate discrimination and/or harassment based on race; color; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender; sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the US uniformed service; US Military/Veteran status; pre-disposing genetic characteristics or any other characteristic protected under applicable federal, state or local law.

• Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please contact the company.

• RSM does not intend to hire entry level candidates who will require sponsorship now OR in the future. If you are a recent U.S. college / university graduate possessing 1-2 years of progressive and relevant work experience in a same or similar role to the one for which you are applying, excluding internships, you may be eligible for hire as an experienced associate.

• RSM will consider for employment qualified applicants with arrest or conviction records. For those living in California or applying to a position in California, please click here for additional information.

• Compensation Range: $95,400 - $163,900

• Individuals selected for this role will be eligible for a discretionary bonus based on firm and individual performance.