About this role

Enrollment Communications Manager

Salary

$62,000.00 - $67,000.00 Annually

Location

Lawrenceville

Job Type Full-Time

Job Number Rider00441

Division External Affairs

Department University Marketing & Communications

Opening Date 11/07/2026

FLSA Exempt

Bargaining Unit N/A

Description

Benefits

We take pride in the ever-evolving nature of our work, which transforms the lives of our students, preparing them for personal and professional success.
Rider University is consistently recognized by The Princeton Review and U.S. News & World Report as a best college, and as a best-value institution. With more than 100 majors, minors and programs, 19 Division I athletic teams and 150-plus clubs and organizations, Rider Broncs create their own pathways to success with the support of the University community.
Position Overview
Rider University invites applications for an Enrollment Communications Manager. Reporting to the Associate Director of Marketing and Communications, the Enrollment Communications Manager is responsible for developing, coordinating and overseeing strategic communications that support undergraduate and graduate enrollment goals. This position serves as the primary communications liaison between Admissions and University Marketing and Communications, ensuring that prospective students, applicants, admitted students, families and other key audiences receive timely, accurate and engaging communications throughout the enrollment journey.
The Enrollment Communications Manager will draft and manage enrollment communication campaigns across Slate, CampusESP, email, web, print and other channels. This role requires strong writing and editing skills, a solid understanding of audience segmentation and CRM-driven communications, and the ability to translate enrollment priorities into clear, compelling and audience-focused messaging.
The successful candidate will work closely with admissions leadership, graduate and undergraduate enrollment teams, and University Marketing and Communications colleagues to ensure all recruitment materials, print pieces and communications campaigns are aligned with Rider University’s brand, messaging strategy and enrollment priorities. This position requires strong project management skills, attention to detail, comfort working in CRM and CMS platforms, and the ability to manage multiple campaigns and deadlines in a fast-paced environment.
Rider provides a generous tuition remission benefit to its employees to further their own education and, in many cases, their dependents’ as well. For additional information regarding our Benefits visit Benefits | Rider University
Required Knowledge, Skills and Experience
Bachelor’s degree in communications, marketing, public relations, journalism, English, higher education or a related field.
Minimum of 4–5 years of professional experience in marketing, communications, enrollment communications, admissions, higher education or a related field.
Strong writing, editing and proofreading skills with the ability to communicate clearly and effectively to prospective students, families and internal audiences.
Experience developing audience-focused communications across email, web, print and digital platforms.
Familiarity with CRM systems and audience segmentation strategies, preferably Slate.
Experience managing or supporting email marketing campaigns, including content development, scheduling, targeting and performance review.
Strong project management skills with the ability to manage multiple campaigns, deadlines and stakeholder needs simultaneously.
Excellent attention to detail and commitment to accuracy.
Ability to collaborate effectively with admissions staff, marketing colleagues and campus partners.
Sound judgment and the ability to maintain a consistent institutional voice across communications.
Satisfactory background and/or DMV checks required.
Preferred Knowledge, Skills and Experience
Understanding of undergraduate and graduate recruitment cycles.
Experience using Slate or a similar admissions CRM.
Experience with CampusESP or other parent/family engagement platforms.
Knowledge of CRM audience segmentation, communication flows and enrollment funnel strategy.
Experience with UTM tracking, campaign reporting and performance analysis.
Familiarity with Drupal CMS or another website content management system.
Knowledge of AP Style and higher education marketing best practices.
Rider University is committed to fostering an inclusive, vibrant living and learning community that embraces students, faculty, and staff of all backgrounds and enables them to achieve success.
Rider University is an Equal Opportunity Employer.
For additional information regarding our Benefits visit https://www.rider.edu/about/offices-services/human-resources/benefits/overview-employee-benefits/full-time-administrative-employees
Employer
Rider University