Engagement Manager, Omnichannel Client Enablement

Job title: Engagement Manager, Omnichannel Client Enablement

About the Role Our Engagement Managers (EMs) understand clients, and they understand the importance of data. EMs take our projects from handoff to delivery, keeping track of all the moving pieces along the way before providing insights to a client. A great EM can form healthy relationships with both client and internal teams, is an analytical thinker, and is able to manage projects successfully.

What You'll Do

• Serve as the key client contact and build trust by acting as the SME for campaign development and measurement needs.
• Collaborate with campaign development leads (CDL) on Experience Plan to inform strategic campaign strategy (content strategy, content pillars, message map, and segmentation) aligned to brand objectives and customer needs.
• Maintain deep knowledge of customer segmentation; work with Market Research and Customer Experience (Cx) teams to deepen understanding.
• Develop and maintain campaign blueprint; build campaign design through data-driven insights with CDL and CX; maintain understanding of data and campaign analytics.
• Recommend channel strategy and investments, including vendor partners, based on channel reach / affinity, strategic fit for content, and ROI insights.
• Serve as Campaign Analytics point on development of measurement plan; lead Blueprint Ops in data collection for measurement.
• Define test & learn plans; monitor performance vs. objectives; assess engagement depth to identify recommended adjustments to campaign parameters (channel, content, segmentation).
• Partner with Blueprint Ops and Quick Pivot to translate tactical blueprint into detailed business rules.
• Partner with data enablement SME to ensure tagging activities are planned and executed to support measurement goals.
• Partner with Investment Analytics Team to plan and measure business impact.

What We're Looking For

• Has a marketing and strategy background within the healthcare and life science landscape.
• Is able to go into their local office or client site as needed.
• Understands this role is a marketing and business strategy opportunity that uses technology for analytics and reporting.
• Has successfully used business insights and created executive-level presentations for clients.
• Proven success creating and confidently delivering presentations with strong attention to detail and communication skills.
• Experience in stakeholder management, working with executives, and leading teams (even without direct authority).