Employee Brand Marketing Specialist

About the Role The Employee Brand Marketing Specialist supports franchisees by developing and executing marketing tactics and collateral that elevate the employee experience and strengthen recruitment and retention across Massage Envy locations. Focuses on applying branding, digital marketing, storytelling, social media, and campaign management to deliver resources and guidance for franchisees. Works cross-functionally with internal teams and external agencies to ensure brand alignment and effective delivery of marketing materials.

What You'll Do

• Collaborate cross-functionally with Marketing, Operations, Accounting, and Legal to strengthen the employee brand and support franchisees
• Draft omnichannel creative briefs (print, digital, social, email) and ensure brand alignment across all deliverables
• Support media campaigns by working with internal teams, agencies, and publication contacts to understand best practices, align on budget, and manage timelines and deliverables
• Execute planned marketing campaigns and monitor performance; optimize campaign effectiveness and adjust strategies throughout the month based on results
• Monitor engagement across social media channels and review platforms such as Glassdoor and Indeed in alignment with brand standards
• Maintain and enhance career website content to ensure alignment with approved messaging
• Coordinate with approved agencies and publications to compile monthly national performance results for local market reporting
• Work with Operations Employee Brand to monitor KPIs and identify opportunities for measurable impact
• Develop internal network communications and build PowerPoint presentations to report monthly and quarterly results
• Coordinate with internal and external resources to refine processes and streamline the delivery of marketing materials
• Maintain the integrity of assets for agencies and franchisees
• Assist with managing field requests through the custom order process

What We're Looking For

• Bachelor’s degree or equivalent experience in Marketing, Communications, or related field
• 1-3 years of campaign, brand, and digital marketing experience
• Project management experience a plus
• Franchise, multi-unit, and wellness brands experience a plus
• Self-starter with proactive mindset; works with minimal oversight
• Creative thinker who can propose and champion new ideas
• Excellent written and verbal communication with ability to build relationships, influence, and inspire trust
• Strong attention to detail and brand consistency; ability to provide constructive creative feedback
• Highly organized with strong time management; able to balance multiple projects in a fast-paced environment
• Understanding of advertising terminology, digital marketing channels, and recruitment marketing tactics including PPC, social media advertising, programmatic advertising, and other digital media strategies preferred
• Ability to travel approximately 10% for franchise meetings, conferences, and other business-related activities

Nice to Have

• Experience monitoring and responding to employee review platforms (Glassdoor, Indeed) is a plus

Compensation & Benefits

• Hybrid work model
• Medical, Dental and Vision Benefits
• Paid Life Insurance and 401K
• Generous paid holidays, vacation, and sick time