EMEA Public Relations Strategist

Riot Games

Riot Games Communications team works across games, esports, and entertainment to tell compelling stories, build trust with our communities, and create meaningful moments for players around the world.

In EMEA, the League of Legends Regional Communications team brings those stories to life across a diverse media landscape, working closely with global teams, regional stakeholders, local markets, and agency partners.

As an EMEA Public Relations Strategist, you will work under the supervision of the EMEA Communications Strategists to support the coordination and execution of PR strategies and tactics for League of Legends across EMEA, with a particular focus on LoL Esports. Your scope will span both Tier 1 and Tier 2 ecosystems and their key moments throughout the year.

Working closely with the EMEA League of Legends team, you will help translate communications strategies into high-quality, coordinated PR activations that resonate with media and players across the region.

Beyond esports, you will also support the EMEA Communications team across the broader League of Legends ecosystem. This includes day-to-day press office operations, pan-EMEA outreach around major League of Legends IP beats, media targeting and pitching, press materials and copywriting, spokesperson preparation, and communications reporting.

The role is designed for a communications professional who combines strong executional skills with excellent knowledge of the media landscape, and is comfortable operating at the center of a fast-moving regional press operation.

This will be a 12 month contract role and is based in Berlin, Germany, and requires the candidate to be located in Berlin.

Responsibilities

• Coordinate and execute PR plans for League of Legends and LoL Esports across EMEA.

• Partner with EMEA Communications Strategists and the League of Legends Pubsports team to translate communications strategies into effective regional PR execution.

• Drive media outreach around key LoL Esports and broader League of Legends beats, including proactive pitching, media opportunities, interviews, and inbound press requests.

• Support the day-to-day League of Legends EMEA press office, including newsroom coordination, news distribution, media targeting, and pan-EMEA outreach around priority IP beats.

• Build and maintain strong relationships with relevant esports, gaming, and broader endemic media across EMEA.

• Draft and adapt high-quality communications materials, including press releases, official articles, pitches, media statements, briefing documents, and spokesperson materials.

• Coordinate and supervise press operations at the Riot Games Arena in Berlin, ensuring consistent media servicing and execution.

• Track PR activity and results, ensuring high-quality reporting and surfacing relevant insights and learnings to EMEA stakeholders.

• Required Qualifications

• PR & communications experience: 2-4 years of experience in public relations, communications, media relations, or a related field, with hands-on experience executing communications campaigns and press-office activity.

• Media landscape knowledge: A strong understanding of gaming, entertainment, sports, or technology media across EMEA and how different stories can resonate with different audiences.

• Media relations: Experience working directly with journalists, managing media requests, developing targeted media lists, and conducting proactive press outreach.

• Excellent written communications: Strong written English and the ability to draft, edit, and adapt high-quality communications materials for different media audiences and formats.

• Project coordination: Strong organizational skills and the ability to coordinate multiple communications workstreams, stakeholders, deadlines, and agency partners simultaneously.

• Collaborative working style: Comfortable working with communications strategists, esports teams, global partners, agencies, spokespeople, and other stakeholders across different countries and functions.

• Preferred Qualifications

• Knowledge of League of Legends, its community, esports ecosystem, and competitive landscape.

• Previous experience working in gaming, esports, sports, or entertainment communications.

• Experience supporting major events or live-event PR operations.

• Experience coordinating PR agencies or external communications partners.

• Experience working across multiple EMEA markets or within an international communications organization.

• For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!

• At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we’re looking forward to your application.