About this role
Job title: Email Marketing Tools Specialist
About the Role
Join HubSpot to help customers leverage email marketing tools to design, automate, and optimize campaigns using AI-powered features. This role focuses on communicating the value of HubSpot's built-in email marketing capabilities and helping teams drive engagement across devices.
What You'll Do
- Promote and enable usage of drag-and-drop email design, templates for newsletters and events, and goal-based templates.
- Leverage AI to generate subject lines and email copy, and apply personalization using CRM data.
- Set up and optimize email automation workflows, follow-ups based on recipient engagement, and A/B testing.
- Analyze campaign performance using built-in analytics and premium tools, and share insights to improve conversion and engagement.
- Collaborate with product marketing, sales, and customer success to demonstrate how to scale email campaigns.
What We're Looking For
- Familiarity with email marketing concepts, templates, personalization, and analytics.
- Experience with marketing automation, CRM integrations, and data-driven optimization.
- Strong communication skills and ability to explain technical features to non-technical stakeholders.
- Comfortable with AI writing features and adapting tone for different audiences.