Email Marketing Manager

Email Marketing Manager

RESPONSIBILITIES

• Lead and execute email programs across the full lifecycle, from 1:many brand and nurture programs to 1:few segment campaigns to 1:1 sales-style outreach that drives MQL conversion, ensuring every send has a clear audience, purpose, and next action
• Write, edit, and continuously optimize email copy that drives engagement and conversion: nurture flows, lifecycle programs, behavioral triggers, event follow-ups, MQL re-engagement, closed-lost reactivation, and high-intent sales sequences
• Support the automated sales MQL follow up and signal-led motions in partnership with Pipeline Ops and Sales leadership, building Gong Engage flows, reply-driving templates, and personalization frameworks that feel human, relevant, and worth responding to
• Contribute to and maintain a library of email frameworks, subject line patterns, and reusable messaging components, applying established voice and tone guidelines so programs scale without flattening into generic SaaS-speak
• Execute a structured testing program (subject lines, send times, angles, CTAs, length, format, personalization depth), track results against KPIs, and use the learnings to optimize programs
• Partner closely with the Senior GTM Automation & Systems Manager to translate audience strategy and segmentation into messaging that matches the moment, the signal, and the buyer's stage
• Manage email engagement quality and deliverability from a content perspective: sender reputation, engagement rates, list health signals, spam triggers, and brand consistency across every send
• Use AI tools as a core part of your craft, to generate variants, pressure-test angles, accelerate first drafts, and explore creative directions
• Collaborate with Demand Gen, Content, Product Marketing, and Field Marketing to ensure email programs reflect current GTM priorities, campaigns, and segment narratives
• Apply and uphold QA standards and copy review processes so every email that goes out, whether from Marketing or through Engage, meets a consistent quality bar

QUALIFICATIONS

• 5+ years in email marketing, lifecycle marketing, or a closely related role in B2B SaaS or enterprise software, with hands-on experience executing both marketing nurture programs and sales-style 1:1 email motions

• Strong understanding of the difference between marketing email and sales emails as channels

• Hands-on experience writing and optimizing email programs inside Marketo and sales engagement platforms like Gong Engage, Outreach, or Salesloft

• Proficiency in AI to write, test and improve

• Hands-on experience executing A/B and multivariate tests, with the analytical rigor to interpret results and apply learnings to optimize programs

• Working knowledge of email deliverability fundamentals, including engagement-based reputation, list hygiene, suppression strategy, CAN-SPAM and GDPR

• Working understanding of GTM strategy fundamentals, including ICP, personas, buying stages, and signals

• Background working in environments where marketing email and SDR outreach are tightly coordinated (e.g., Marketo + Gong + Salesloft/Outreach + Salesforce); experience writing for or partnering with sales teams is preferred

• Strong editorial instincts paired with strong data instincts; you obsess over the narrative, a single subject line, and the conversion rate of a 12-step nurture with equal energy

• Collaborative systems thinker who can partner closely with a technical automation counterpart, translate strategy into messaging, and clearly document your work

• PERKS & BENEFITS

• We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.

• Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.

• Mental Health benefits with covered therapy and coaching.

• 401(k) program to help you invest in your future.

• Education & learning stipend for personal growth and development.

• Flexible vacation time to promote a healthy work-life blend.

• Paid parental leave to support you and your family.

• Company-wide recharge days each quarter.

• Work from home stipend to help you succeed in a remote environment.

• The annual salary hiring range for this position is $121,000 - $175,000 USD.

• Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets.

• We are always looking for outstanding Gongsters! So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect.

• We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Gong recruiting email communications will always come from the @gong.io domain. Any outreach claiming to be from Gong via other sources should be ignored.

• Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.

• To review Gong's privacy policy, visit https://www.gong.io/gong-io-job-candidates-privacy-notice/ for more details.

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