About this role
Email Copywriter - West Elm
Brooklyn, NY, United States
Job Description
About The Editorial Team
We’re responsible for all copy across channels, translating the big ideas of the season into compelling marketing copy that’s inspirational, on-brand and creates desire for our products.
Overview of the Copywriter role
The Copywriter develops engaging, on-brand copy across West Elm and West Elm Kids marketing channels, including digital, email, social, paid media, catalog, retail, and site experiences. Reporting to the Senior Manager, Copy, this role helps bring seasonal campaigns and product stories to life through compelling, customer-focused storytelling.
Working closely with Creative, Marketing, Merchandising and Digital teams, the Copywriter translates campaign strategies, creative briefs and product information into clear, distinctive copy that reflects West Elm’s evolving voice. This role requires excellent writing craft, strong editorial judgment, attention to detail, and the ability to adapt messaging across multiple channels while maintaining a consistent brand voice.
Responsibilities
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Brand Voice & Editorial Excellence
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Apply West Elm’s voice, tone and editorial standards consistently across all work, working in partnership with Senior Manager, Copy
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Tailor messaging appropriately by audience, placement and channel while maintaining a cohesive brand experience.
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Self-edit all work for clarity, grammar, product accuracy and consistency before stakeholder review.
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Flag inconsistencies in messaging, product information, or customer experience.
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Copy Development
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Develop compelling copy across email, homepage, site experiences, paid media, social, catalog and retail collateral.
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Own day-to-day copy development for West Elm Kids across all assigned marketing channels.
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Write homepage, landing page, buying guide and evergreen site copy.
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Develop copy supporting seasonal campaigns, collaborations and product launches across customer touchpoints.
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Translate product information, creative briefs, and campaign materials into engaging customer-facing storytelling.
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Apply customer insights and performance learnings to strengthen future messaging.
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Support ad hoc creative requests across the Marketing organization.
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AI-Enabled Workflow
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Use approved AI tools to support research, ideation, editing and production workflows.
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Apply human editorial judgment to all AI-assisted copy.
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Contribute feedback to improve prompt libraries and AI-enabled copy systems developed by the Senior Manager.
Qualifications
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Bachelor’s degree
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3+ years of writing experience on site and for email marketing, ideally for a retailer, agency or brand creative team
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Experience working within a project management system or managing copy projects from ideation to execution
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Ability to think conceptually, ensuring creative tone/voice support the brand voice and key objectives of the season—and are approp