Effect Operation Expert & Performance Marketing Specialist

Blue Wave New Energy Technology Nigeria Company Limited

Blue Wave New Energy Technology Nigeria Company Limited is an innovative new energy company headquartered in Nigeria, committed to providing economical and sustainable power energy solutions to the African continent. The company was founded in 2023 and is headquartered in Lagos, with R&D and manufacturing centres in Jiangxi, China.

With cost-effective products and innovative business models, Blue Wave New Energy is committed to contributing clean and reliable power energy to Africa's progress and prosperity. Its product lines cover solar lighting systems, portable energy storage equipment, home-integrated energy storage systems, and outdoor mobile power platforms to meet customers' power needs in multiple scenarios.

We are recruiting to fill the position below:

Job Title: Effect Operation Expert & Performance Marketing Specialist

Location: Ikeja, Lagos

Employment Type: Full-time

Job Description

• Responsible for the company's Facebook, Instagram, TikTok and other social media platforms advertising placement, traffic purchase, customer lead acquisition and customer acquisition cost optimization.
• This position is not an ordinary New Media operation position.
• The core objective is: Continuously obtain more and more accurate effective customer leads with lower advertising costs.

Main Job Responsibilities Advertising Placement:

• Operate Meta Ads Manager, Facebook Ads, Instagram Ads, TikTok Ads independently.
• Establish different advertising campaigns based on product, city, and customer type.
• Proficient in using Lead Ads, WhatsApp Ads, Messenger Ads and other customer acquisition methods.

Advertising Optimization:

• Daily tracking of advertising data, including CPM, CTR, CPC, CPL, and Conversion Rate.
• Adjust advertising creatives, audience, region, budget, and delivery strategies in a timely manner based on data.
• Stop inefficient advertising and focus your budget on efficient advertising.

Advertising Test:

• Continuous A/B Testing.
• Test different videos, images, titles, copywriting, customer groups, and advertising formats.
• Identify the company's long-term replicable low-cost customer acquisition model.

Customer Lead Acquisition:

• Obtain customer information through channels such as Facebook, Instagram, TikTok, WhatsApp, etc.
• Ensure that Lead is authentic, effective, and reachable.
• Transfer customer leads to B2C Call Center/B2B Sales in a timely manner and enter them into CRM.

Collaborate with the Content Team:

• Provide creatives optimization suggestions to content and LIVE experts and designers based on advertising data.
• Determine which videos and images are suitable for increasing advertising budget.
• Establish a library of high-conversion advertising creatives.

Job Requirements

• Familiar with Facebook, Instagram, TikTok platform rules and advertising policies.
• Proficient in operating Meta Ads Manager.
• Familiar with TikTok Ads Manager.
• Lead Generation Advertising Experience.
• Familiar with customer acquisition methods such as WhatsApp and Facebook Lead Form.
• Familiar with advertising metrics such as CPM, CTR, CPC, CPL, CPA, etc.
• Capable of A/B Testing and Data Analysis.
• Can independently judge problems and adjust advertisements based on advertising data.
• Priority will be given to actual cases of reducing CPL/CPA.
• Priority will be given to displaying advertising accounts or cases that have been actually managed in the past.

Application Closing Date

31st October, 2026.