Ecommerce Marketing Manager - Pure Players

Shiseido

MAIN RESPONSIBILITIES

• Ecommerce Marketing Strategy & Activation (Pure Players)

• Lead the development and execution of the Pure Players marketing strategy, ensuring strong alignment with brand calendars, key launches, and regional priorities.

• Own the end-to-end online activation calendar, including campaigns, hero moments, and retailer-driven events.

• Drive best-in-class visibility across all retailer touchpoints, including homepage takeovers, category placements, brand pages, newsletters, push notifications, apps, and social media integrations.

• Negotiate and secure high-impact exposure packages with retailers, ensuring priority access to premium placements, seasonal campaigns, and key commercial moments.

• Lead the execution of online exclusivities, pre-launches, and hero SKU amplification, positioning Pure Players as priority partners within the Shiseido ME ecosystem.

• Ensure strong alignment between brand storytelling and retailer execution, elevating content quality, consistency, and positioning across platforms.

• Continuously identify innovative activation opportunities (e.g., livestreaming, influencer integrations, social-first campaigns, platform-specific features) to differentiate the brands and drive engagement.

• Retail Media & Performance Activation

• Define and lead retailer media strategy and investments across Pure Players, ensuring optimal allocation of budgets to maximize visibility and conversion.

• Manage and optimize e-retail media campaigns (sponsored listings, search ads, social amplification), ensuring strong ROI and alignment with campaign objectives.

• Set clear KPIs for media performance (visibility share, CTR, conversion, ROAS where applicable) and continuously optimize campaigns with retailers.

• Collaborate with retailers on data-sharing and reporting to improve campaign effectiveness and inform future investment decisions.

• Challenge retailer proposals to ensure high-value exposure and measurable impact, leveraging internal benchmarks and competitive insights.

• Content, Digital Shelf & Brand Experience

• Own digital shelf excellence across Pure Players, ensuring consistent and premium execution of product pages, imagery, descriptions, and brand environments.

• Ensure best-in-class search visibility, category ranking, and assortment visibility, optimizing discoverability across all platforms.

• Coordinate creative assets, animations, translations, and exposure materials with internal stakeholders and agencies.

• Guarantee that all online executions reflect brand guidelines and local market relevance.

• Continuously monitor competitor activity and benchmark best-in-class ecommerce executions across premium beauty.

• Launches & Exclusivities

• Act as the key driver to secure priority launches and exclusivity moments for Pure Players, building strong cases with brand teams.

• Partner closely with brands to define 360° launch strategies, ensuring strong retailer amplification through media, content, and visibility.

• Ensure seamless execution of launches across all dimensions:

• Content readiness

• Stock availability

• Media support

• Retailer visibility

• Activation mechanics

• Maximize impact of hero launches through integrated retailer campaigns and amplification plans.

• Commercial Management & Trade Planning

• Support business growth through strong commercial fundamentals, ensuring alignment with marketing priorities.

• Develop forecasts and manage orders in collaboration with supply chain and retailers, ensuring optimal stock availability.

• Manage promotional plans, trade investments, and rebate budgets, ensuring alignment with agreed activations and ROI targets.

• Monitor sell-in performance and ensure strong execution of commercial agreements and trade terms.

• Stakeholder Management

• Act as the primary point of contact for assigned Pure Players across marketing, media, and commercial topics.

• Build strong relationships with retailer teams to unlock greater visibility, innovation opportunities, and preferential support.

• Collaborate cross-functionally with brand, finance, and supply chain teams to ensure seamless execution.

• Act as the voice of Pure Players internally, ensuring alignment on priorities, opportunities, and performance.

• Data & Insights

• Track and analyze key sell-out and marketing KPIs.

• Provide regular performance reports with actionable insights and optimization recommendations.

• Leverage retailer data and market insights to continuously refine activation strategies and investment decisions.

• Identify growth opportunities through data-driven decision-making and competitive benchmarking.

• KPIs

• Sell-out Performance: Revenue vs. target, YoY growth, contribution by retailer and brand

• Marketing Performance: Visibility share, campaign ROI, traffic, conversion rate, AOV, engagement metrics

• Media Efficiency: ROI, campaign effectiveness (ROAS, CTR, impressions, etc)

• Execution Excellence: Launch performance, campaign delivery, digital shelf compliance

• Commercial Fundamentals: Forecast accuracy, stock availability, promo ROI, budget control

• Profile & Skills

Experience

• 5/6 years in ecommerce, e-retail, digital marketing, or e-key account roles, ideally within beauty or luxury
• Strong experience in Pure Players / e- retailers with a clear focus on marketing and activation
• Proven track record in driving sell-out through media, visibility, and activation strategies

Technical Knowledge:

• Strong understanding of retailer media ecosystems, onsite visibility levers, and ecommerce activations
• Experience managing digital campaigns, content strategy, and online merchandising
• Strong analytical capabilities with ability to translate data into actionable insights
• Good understanding of commercial levers (forecasting, budgeting, trade planning)

Soft Skills:

• Strong negotiation skills with ability to secure high-value visibility and partnerships
• Creative and strategic mindset, with strong attention to detail
• Highly collaborative, with ability to influence cross-functional stakeholders
• Proactive, solution-oriented, and results-driven

Languages:

• English required, Arabic appreciated

Education

• Bachelor’s degree in Marketing, Business, or related field

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• Supply Chain Manager, Marketing Manager, Supply Chain, Content Strategy, Manager, Operations, Marketing, Management