About this role

E-Commerce SEO Executive

Job Description

Job Summary

Responsible for driving profitable growth across Belkin Korea's online business by managing key e-commerce accounts, optimizing digital storefront performance, and developing data-driven growth strategies. This role owns the commercial performance of key online marketplaces including Coupang, Naver, and major online retailers. The position combines account management, digital merchandising, SEO, online advertising, customer insights, and business analytics to maximize sales, profitability, and customer experience. Will work cross-functionally with Sales, Marketing, Consumer Digital Engagement, Supply Chain, Finance, and regional teams to accelerate Belkin's online business growth in Korea.

Responsibilities

E-Commerce Sales & Account Management
Own and manage key online accounts including Coupang, Naver and strategic online retailers.
Develop annual, quarterly, and monthly business plans with key partners.
Drive sell-in, sell-out, and GMV growth while achieving revenue, profitability, and market share targets.
Identify new business opportunities, product expansion, and marketplace growth initiatives.
Negotiate promotional activities, trading terms, pricing strategies, and online campaigns with key customers.
Build strong relationships with buyers, category managers, and platform stakeholders.
Digital Merchandising & Content Optimization
Optimize product listings, titles, descriptions, keywords, images, videos, and rich product content across Coupang, Naver and other online marketplaces.
Develop marketplace-specific content strategies to improve product visibility and conversion.
Ensure product information accuracy and consistency across all online channels.
Plan and execute seasonal campaigns, product launches, and promotional landing pages.
Coordinate with Marketing to develop high-quality creative assets for digital commerce.
Search Optimization & Traffic Growth
Develop and execute SEO strategies tailored to Naver, Coupang, Google, and marketplace search algorithms.
Conduct keyword research and optimize product discoverability.
Monitor search rankings, organic traffic, and keyword performance.
Improve product visibility through continuous content optimization and marketplace best practices.
Identify emerging search trends and customer demand to drive traffic growth.
Performance Marketing & Conversion Optimization
Plan and optimize platform advertising, including Coupang Ads, Naver Search Ads, Brand Search, Display Ads, and promotional campaigns.
Improve key performance metrics including: Traffic (UV/PV), Conversion Rate (CVR), Average Order Value (AOV), Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC)
Analyze customer behavior and optimize the online purchase journey to improve conversion.
Customer Insights & CRM
Build customer segmentation based on purchase behavior, demographics, and shopping patterns.
Analyze first-party and marketplace customer data to identify growth opportunities.
Develop initiatives to improve customer retention, repeat purchase, and customer lifetime value (CLV).
Monitor customer reviews, ratings, and VOC to improve product content and customer satisfaction.
Support membership, CRM, and loyalty initiatives in collaboration with Marketing.
Business Analytics & Commercial Planning
Analyze sales, traffic, advertising, and profitability data to generate actionable business insights.
Prepare weekly, monthly, and quarterly business performance reports.
Monitor pricing, promotions, and competitor activities across online marketplaces.
Build dashboards using Excel, Power BI, or other BI tools to support data-driven decision making
Cross-functional Collaboration
Collaborate closely with Sales, Marketing, Consumer Digital Engagement, Finance, Supply Chain, Customer Service, and regional teams.
Support new product launches and go-to-market execution.
Drive operational excellence across all online sales channels.
Understand and follow company rules and regulations.
Perform all other duties as assigned and required.
Core Competencies
Commercial Excellence
Digital Commerce
Analytics
Leadership
E-commerce Account Management
Joint Business Planning (JBP)
Sales Forecasting
Pricing & Promotion Strategy
Category Management
Negotiation Skills
Digital Commerce
Marketplace Management (Coupang, Naver)
SEO & Search Optimization
Digital Merchandising
Product Content Optimization
Conversion Rate Optimization (CRO)
Online Advertising
Analytics
Business Intelligence
Customer Analytics
Sales & Profitability Analysis
Dashboard Development
Data-driven Decision Making
Leadership
Project Management
Cross-functional Collaboration
Problem Solving
Stakeholder Management
Results Orientation
Education and

Experience

Requirements

University Degree in Business Administration or equivalent acquired from a reputable University or Tertiary Institution.
A minimum of five years’ related E-commerce SEO and customer operation experience in Korea acquired from a multinational organization.
Ability to run commercial partnership effectively and independently.
Ability to work in a fast-paced, dynamic organization and good with meeting deadlines.
Strong negotiation, communication, and interpersonal skills.
Strong understanding of local culture and business environment in Korea
Fluency in both spoken and written English.

Location

Gangnam-gu, Seoul

About Us At Belkin, people come first. Without question, the single greatest contributing factor to our over 40 years of success is our talented and ambitious staff. We’ve found that by creating an inspirational, supportive and enriching environment, we thrive. Around here, it’s not about fancy titles, strong political positioning skills, or a healthy list of names to drop. It’s about results. We know what needs to be achieved, and we work together to get the job done. Each of us uses our individual knowledge, creativity and resources to come up with fresh ideas and new concepts we can truly own. With that independence comes a high degree of responsibility and accountability, but we always rise to the occasion. We’re loyal to our coworkers, to our brands, and to the company. We lead by example to motivate those around us. We all share a passion for winning and are committed to building upon our success. We’re focused on the future and excited to show the world that the best is yet to come.