E-commerce Manager

E-commerce Manager

Talent Evo

About the role

Role Overview We are looking for a hands-on E-commerce Manager to drive the online sales and digital growth. The role combines performance marketing across Meta and Google Ads with e-commerce expansion across quick-commerce platforms such as Blinkit, Zepto, and Swiggy Instamart. The ideal candidate will be comfortable managing paid advertising campaigns, analysing performance metrics, optimising customer acquisition and conversions and building relationships with quick-commerce platforms to secure brand onboarding and visibility across their dark stores.

Key Responsibilities

• 1. Performance Marketing & Paid Advertising

• Plan, create, execute, and optimise paid advertising campaigns across Meta Ads and Google Ads.

• Manage campaign budgets, audience targeting, bidding strategies, creatives, and landing-page performance to drive sales and improve return on ad spend (ROAS).

• Monitor key metrics, including customer acquisition cost (CAC), conversion rates, click-through rates (CTR), and revenue generated.

• Conduct A/B testing across ad creatives, audiences, and campaign formats to identify growth opportunities.

• Collaborate with creative teams to develop performance-driven ad creatives, product messaging, and promotional campaigns.

• 2. Quick Commerce & Marketplace Expansion

• Establish and manage relationships with quick-commerce platforms such as Blinkit, Zepto, and Swiggy Instamart.

• Drive brand onboarding, product listing, catalogue setup, and commercial coordination with relevant platform teams.

• Work towards securing product availability and distribution across relevant dark stores in target markets.

• Coordinate with platform category managers and account managers to improve product visibility, discoverability, and sales.

• Identify opportunities for platform-specific promotions, sponsored placements, discount campaigns, and seasonal offers.

• Monitor stock availability, product assortment, pricing, and sales performance across quick-commerce channels.

• 3. E-commerce Growth & Sales Optimisation

• Develop and execute strategies to grow online revenue across relevant digital sales channels.

• Track sales performance, traffic, conversion rates, advertising efficiency, and channel-wise profitability.

• Identify growth opportunities through pricing strategies, product bundling, promotions, and customer acquisition initiatives.

• Analyse consumer behaviour and campaign data to improve product performance and conversion rates.

• Coordinate with internal teams to ensure smooth execution of campaigns, product launches, and promotional activities.

• 4. Reporting & Performance Analysis

• Prepare regular reports on advertising performance, sales growth, campaign effectiveness, and quick-commerce channel performance.

• Track key business metrics, including ROAS, CAC, revenue, conversion rates, and platform-wise sales.

• Use data-driven insights to recommend budget allocation, campaign improvements, and expansion opportunities.

• Stay updated on emerging e-commerce trends, performance marketing practices, and quick-commerce growth opportunities.

Requirements

• 2–5 years of experience in e-commerce management, performance marketing, digital growth, or a closely related role.

• Hands-on experience creating and optimising campaigns on Meta Ads Manager and Google Ads.

• Demonstrated understanding of performance metrics such as ROAS, CAC, CTR, conversion rates, and advertising budgets.

• Experience working with quick-commerce platforms such as Blinkit, Zepto, or Swiggy Instamart, particularly in brand onboarding, account management, or dark-store expansion.

• Strong analytical skills with the ability to interpret campaign data and translate insights into actionable strategies.

• Understanding of e-commerce sales funnels, product listings, promotions, and online merchandising.

• Strong communication, negotiation, and relationship-management skills.

• Preferred Qualifications

• Experience in beauty, skincare, cosmetics, personal care, or other consumer-facing D2C brands.

• Experience managing performance marketing budgets and delivering measurable revenue growth.

• Existing relationships with quick-commerce platform teams or category managers.

• Familiarity with e-commerce analytics tools, advertising dashboards, and Excel or Google Sheets.

• Key Success Metrics

• Improvement in ROAS and overall paid advertising efficiency.

• Growth in online revenue and sales conversions.

• Successful onboarding and expansion across quick-commerce platforms and dark stores.

• Improved product visibility, availability, and sales across quick-commerce channels.

• Effective budget utilisation and measurable contribution to business growth.

• Must-have skills

• performance marketing

• ecommerce

• Good-to-have skills

• e-commerce analytics

• Talent Evo hiring for E-commerce Manager