E-Commerce Manager

E-Commerce Manager

Job Type Full Time Qualification BA/BSc/HND Experience 10 years Location Lagos Job Field Sales and Business Development

Job Summary

The e-commerce manager’s primary objective is to increase conversion rates or the rate of purchases generated by shop visitors. He is in charge of the e-commerce presence. He manages the assortment, chooses products for sale, and manages returns. He is primarily responsible for revenue generation, growth management, planning, managing the day-to-day operations of our eCommerce business, and further development of the online shop’s performance, as well as acting as a liaison between various specialist departments. These include the Inventory unit, Finance unit, Web design agencies, in-house marketing department, business development, Sales, and IT. Additionally, he is responsible for analyzing sales statistics to optimize the product range and target advertising.

Key Responsibilities

• Manage the team and be responsible for all day-to-day operational aspects of the Ecommerce channel (desktop, mobile, tablet), including inventory management, merchandising, content publishing, product information, user experience, order fulfillment, shipping methods, payment methods, customer service & housekeeping.

• Partner with cross-functional teams, including IT, Marketing, Inventory, Customer Service, and Logistics, to identify opportunities and to drive business and execute new business strategies

• Deliver on sales targets as identified in the company’s strategic plan.

• Drive commercial fundamentals (KPIs, traffic, conversion, site experience, AOV, etc.) and develop industry benchmark operational excellence

• Improve and deliver on the online consumer experience (brand/product/service/NPS) while ensuring consistent brand and user experience for all online platforms

• Launch successful sales events through partnering with cross-functional teams and supervising online promotions and site initiatives

• Monitor and maintain the online inventory for all SBUs

• Monitor customer service and fulfilment issues. Partner with Customer Service to resolve escalated issues in a timely and efficient manner. Manage relationships and SLAs with Customer Service, Fulfillment Center, and Platform vendor

• Work closely with the Marketing team by supporting with data to create more effective marketing.

• Troubleshoots and resolves issues with data feeds, integrations, site tags, and other aspects of the website environment.

• Builds strong working relationships with service providers and system integrators.

• Provides analysis & performance reports, including daily, weekly, and monthly reporting of KPI’s and recommends changes to improve performance so as to achieve P&L results.

Requirements

• Minimum of a first degree in Marketing, Business Administration, Humanities, or a related field.

• Preferably a background of at least 10 years specializing in E-Commerce.

• In-depth knowledge of different social media platforms, website analytics, and best practices.

• Flexible to changing conditions and possessing a high level of integrity

• Expert knowledge of various business principles such as marketing strategy, financial analysis, and supply chain oversight

• Expert understanding of different technological components of online commerce

• Knowledge of database creation and management

• Industry Requirements: Experience in the luxury industry, retail stores, FMCG, and banking will be an added advantage

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