Doroki Growth Marketing Manager

About the Role We're seeking a dynamic Growth Marketing Manager to drive Doroki's user acquisition, engagement, and retention. You will focus on business management for medium to large businesses, developing and executing marketing strategies that boost growth and revenue. Success will be measured by Doroki's user growth, engagement metrics, and market share expansion. What You'll Do

• Campaign Strategy Development: Create and execute integrated marketing campaigns for small business merchants across online and offline channels.
• Customer Journey Mapping: Analyze target audiences to craft compelling messages that align with their decision-making process.
• Reporting: Provide clear performance updates to stakeholders, highlighting successes and areas for improvement.
• Campaign Management: Lead campaigns from planning to execution, optimizing budgets to meet business goals.
• Data Analysis: Use analytics tools to track performance and transform user behavior insights into actionable strategies.
• Cross-Department Collaboration: Work closely with sales teams to maximize lead conversion from marketing efforts.
• Continuous Testing and Refinement: Conduct A/B tests and implement industry best practices to enhance marketing effectiveness. What We're Looking For
• Experience: 5-7 years in growth marketing or related fields, preferably in merchant services or fintech. Product-led growth experience is a plus.
• Technical Skills: Proficiency in data analysis tools and marketing automation platforms.
• Creative Problem-Solving: Proven ability to develop innovative marketing solutions for customer engagement.
• Project Management: Strong organizational skills with the ability to handle multiple projects effectively.
• Market Knowledge: Deep understanding of merchant digital payments ecosystem and behavior.
• Communication Skills: Excellence in written and verbal communication for marketing content and team collaboration.
• Must have completed the mandatory NYSC.
• Deep understanding of medium-large business challenges and the payment processing landscape.
• Basic knowledge of databases and SQL is a plus. Nice to Have
• Product-led growth experience is a plus. Compensation & Benefits
• Not specified in the posting.