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District Manager Spain (South)

Timberland
Madrid, Spain
On-site

About this role

Job title: District Manager Spain (South)

About the Role The District Manager will oversee all VF stores based in Madrid, Andalucía and Portugal, based in Madrid, leading Store Managers to deliver top-line growth, profitability and exceptional customer experiences while upholding brand standards and collaborating with HQ.

What You'll Do

  • Leadership and performance management: Lead Store Managers to achieve sales, profitability, productivity and KPI targets across the district.

  • Analyze performance trends, identify risks and opportunities, and implement action plans to drive results.

  • Conduct structured store visits focusing on coaching, performance assessment and execution quality.

  • Lead performance recovery plans in underperforming stores, providing hands-on support until sustainable improvement.

  • Translate performance data into practical insights for Store Managers, linking commercial results to behaviours in-store.

  • Operational Excellence and Execution: Ensure flawless execution of brand and operational standards including visual merchandising, in-store marketing and routines.

  • Oversee inventory accuracy, stock flow and shrink prevention.

  • Ensure stores meet health & safety, labor law, security, and audit standards.

  • Support openings, closures, remodels, and new retail initiatives within the district.

  • Manage workforce hours to store budgets, in compliance with labor regulations and policies.

  • Prioritize actions to drive impact and avoid competing initiatives.

  • Customer Experience and Brand Elevation: Champion world-class customer experience; monitor customer metrics and drive improvement plans across districts.

  • Ensure strong brand expression through VM quality, store environment and storytelling.

  • People Leadership and Talent Development: Recruit, onboard and develop Store Managers and future leaders; conduct regular performance reviews; manage underperformance and succession planning.

  • Promote an inclusive, people-first culture; identify training needs and partner with HR/Training on development initiatives.

  • Champion team development and internal promotions; ensure consistency of execution across stores.

  • Customer and Brand Experience: Champion brand DNA across stores ensuring strong visual identity, product storytelling and elevated customer experience; ensure brand initiatives and campaigns are executed on time; model exceptional customer service and coach teams to adopt best practices.

  • Cross functional / Brand Collaboration and Communication: Act as the voice of stores with Brand HQ functions; communicate priorities, process changes and performance expectations; leverage technology and digital tools to support operations and reporting; collaborate with Local HR, Health & Safety and Asset Protection teams.

What We're Looking For

  • 7+ years of retail leadership experience including multi-site responsibility.
  • Proven track record of achieving commercial and operational results.
  • Strong people leader with coaching and development skills.
  • Data-driven decision maker with strong business acumen and planning capability.
  • Ability to manage complexity and pace across multiple locations while maintaining execution excellence.
  • High learning agility and adaptability in fast-paced retail environments.
  • Availability to travel internationally and to work on weekends; Residence in Madrid.

Compensation & Benefits

  • We offer comprehensive benefits supporting mental, physical and financial well-being.
  • Be part of an inclusive international environment where people of diverse backgrounds and nationalities love working together.
  • A discount card with 50% on all VF brands.
  • Be part of an iconic lifestyle brand in a multi-brand, multi-country organization.
  • VF Inclusion & Diversity initiatives and a culture of belonging.

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