About this role
Job title: District Manager Spain (South)
About the Role The District Manager will oversee all VF stores based in Madrid, Andalucía and Portugal, based in Madrid, leading Store Managers to deliver top-line growth, profitability and exceptional customer experiences while upholding brand standards and collaborating with HQ.
What You'll Do
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Leadership and performance management: Lead Store Managers to achieve sales, profitability, productivity and KPI targets across the district.
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Analyze performance trends, identify risks and opportunities, and implement action plans to drive results.
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Conduct structured store visits focusing on coaching, performance assessment and execution quality.
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Lead performance recovery plans in underperforming stores, providing hands-on support until sustainable improvement.
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Translate performance data into practical insights for Store Managers, linking commercial results to behaviours in-store.
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Operational Excellence and Execution: Ensure flawless execution of brand and operational standards including visual merchandising, in-store marketing and routines.
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Oversee inventory accuracy, stock flow and shrink prevention.
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Ensure stores meet health & safety, labor law, security, and audit standards.
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Support openings, closures, remodels, and new retail initiatives within the district.
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Manage workforce hours to store budgets, in compliance with labor regulations and policies.
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Prioritize actions to drive impact and avoid competing initiatives.
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Customer Experience and Brand Elevation: Champion world-class customer experience; monitor customer metrics and drive improvement plans across districts.
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Ensure strong brand expression through VM quality, store environment and storytelling.
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People Leadership and Talent Development: Recruit, onboard and develop Store Managers and future leaders; conduct regular performance reviews; manage underperformance and succession planning.
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Promote an inclusive, people-first culture; identify training needs and partner with HR/Training on development initiatives.
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Champion team development and internal promotions; ensure consistency of execution across stores.
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Customer and Brand Experience: Champion brand DNA across stores ensuring strong visual identity, product storytelling and elevated customer experience; ensure brand initiatives and campaigns are executed on time; model exceptional customer service and coach teams to adopt best practices.
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Cross functional / Brand Collaboration and Communication: Act as the voice of stores with Brand HQ functions; communicate priorities, process changes and performance expectations; leverage technology and digital tools to support operations and reporting; collaborate with Local HR, Health & Safety and Asset Protection teams.
What We're Looking For
- 7+ years of retail leadership experience including multi-site responsibility.
- Proven track record of achieving commercial and operational results.
- Strong people leader with coaching and development skills.
- Data-driven decision maker with strong business acumen and planning capability.
- Ability to manage complexity and pace across multiple locations while maintaining execution excellence.
- High learning agility and adaptability in fast-paced retail environments.
- Availability to travel internationally and to work on weekends; Residence in Madrid.
Compensation & Benefits
- We offer comprehensive benefits supporting mental, physical and financial well-being.
- Be part of an inclusive international environment where people of diverse backgrounds and nationalities love working together.
- A discount card with 50% on all VF brands.
- Be part of an iconic lifestyle brand in a multi-brand, multi-country organization.
- VF Inclusion & Diversity initiatives and a culture of belonging.