Director, Strategy

Job title: Director, Strategy

MRM is part of the Omnicom Precision Marketing activation practice. This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences.

MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. For more information, please visit www.mrm.com.

The Strategy Director develops and creates the strategic context for recommendations, using frameworks developed by Strategy and Client Engagement leadership, taking into account a holistic view of our clients’ business and brand, category, market, and consumer.

This role leads consumer understanding and tells stories that stimulates creative and analytical minds. The successful candidate must have a passion for integrated relationship marketing across the entire customer lifecycle, working closely with Brand Leadership, Customer Experience, UX Design, Creative, Analytics, Production and clients in the formulation of their strategies and plans. The best candidate understands qualitative and quantitative research, with the ability to know the difference between data and insights, executions and ideas, and able to turn knowledge into actionable recommendations.

Requirements

• Bachelor’s degree or higher preferred.

• 10+ years’ experience in marketing strategy or planning role, with direct/digital/CLM/content marketing experience required, in an agency, client, or management consulting organization.

• Experience in Loyalty Programs or Automotive industry is a plus.

• Experience developing marketing plans and strategies for complex direct and digital marketing initiatives.

• Strong understanding of digital and CRM marketing best practice and trends; Experience in digital and CRM marketing: websites, online media, search, social, mobile, email, application.

• Possess an innately curious mind. Think logically based on data and research, but inspired by creativity and human behaviors.

• Strong analytical skills; Ability to mine data for insights and recommendations.

• Excellent project, personnel, organizational, time management skills.

• Clearly demonstrate ability to succeed in a fast paced environment; Capable of/enjoy handling multiple projects simultaneously.

• Proven leadership and organizational skills; Dynamic personality able to effectively engage and influence a variety of audiences.

• Comfortable with high pressure, fluid and ambiguous situations.

• Excellent verbal, written, presentation and interpersonal skills.

• Self-starter with strong problem solving ability.

• Salary: $140,000 OMC APPROVED 9/8/2026

• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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