Director, Strategic Communications

Director, Strategic Communications

About Gap Inc.

At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture. Our portfolio—Old Navy, Gap, Banana Republic, and Athleta—each brings a distinct point of view to how we show up in the world and serve our customers. Old Navy democratizes style with quality and value for all. Gap champions originality through essential pieces that celebrate individuality. Banana Republic is rooted in a spirit of discovery, creating modern pieces inspired by craftsmanship and travel. Athleta champions the Power of She through confidence, strength, and movement. We’re driven by a shared purpose: to bridge gaps—between people, perspectives, and possibilities—to create a better world. We’re building a team that performs at a high level—people who think boldly, take ownership, and turn ideas into impact. If you’re ready to learn fast and help shape what’s next, you’ll fit right in.

About the role

We are seeking an experienced, strategic, and highly discreet Director of Strategic Communications to lead and execute all public-facing communications for a high-profile executive in business, fashion and entertainment as a member of the Gap Inc Communications & Engagement organization and Executive Communications team. This role is responsible for shaping executive visibility and influence, managing media and stakeholder relationships, driving thoughtful thought leadership, and safeguarding reputation in a fast-paced, high-impact business environment.

The ideal candidate is strategic, proactive, measured, and calm under pressure, with strong business and industry acumen and a deep understanding of how executive narratives intersect with corporate strategy. They are culturally fluent and highly knowledgeable about media dynamics across traditional, digital, and social platforms, with a demonstrated ability to position leaders as credible, authoritative voices within the business, fashion and entertainment industry.

What you'll do

• Thought Leadership: Developing content to establish the executive as an industry expert, including op-eds and, social media, and conference content.

• Message Development: Crafting narratives, speeches, social captions, and presentations that align with voice and company goals.

• Internal & External Comms: Creating internal updates, Q&As, town hall scripts, and managing external media relations or press releases.

• Strategic Coaching: Advising the executive on communication strategy, media training, and presentation delivery.

• Stakeholder Management: Building relationships with partners, journalists, and internal teams. Pitch stories, secure interviews, and manage press placements across print, digital, broadcast, and podcasts.

• Media Relations: Monitor media coverage, public sentiment, and emerging issues in real time. Lead crisis communications efforts including rapid response. Advise on sensitive issues, or breaking news affecting the public figure. Coordinate messaging across teams to ensure consistency and accuracy.

• Operations & Coordination: Manage press and appearance calendars, embargoes, exclusives, and media logistics. Prepare executive for interviews, appearances, and press events. Track KPIs, media impact, and publicity outcomes.

• Who you are

• Experience: 15+ years in corporate communications, PR, or executive-level communications in the Business, Fashion or Entertainment industry.

• Skills: Exceptional writing, editing, and storytelling skills; ability to work at pace.

• Attributes: Speed, agility, high discretion, strategic thinking, and the ability to influence.

• Salary Range: $176,500.00 - $229,400.00

• Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

• Benefits at Gap Inc. Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. One of the most competitive Paid Time Off plans in the industry. Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice. Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay. Employee stock purchase plan. Medical, dental, vision and life insurance. See more of the benefits we offer. Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Location

San Francisco, home to our brands and people

Location

San Francisco has always been a hub for artistry and innovation—and for 55 years, it has inspired Gap Inc. as the home of our brands and people. Creativity is woven into our legacy, and we’re proud to continue supporting the local community that fuels it. Through our partnership with Nest and the Makers United SF program, we’re working to bridge opportunity gaps for local creatives, giving them a platform to showcase their work and thrive. With the right support and visibility, today’s makers could become the next generation of influential talent. Championing pathways to growth

At Gap Inc., we believe everyone deserves the opportunity to build a brighter future, and we're proud to be recognized as an Employer of Choice by American Opportunity Index. As one of the largest employers of entry-level talent, we recognize the barriers underrepresented communities face. We're committed to bridging the opportunity gap by providing access to better jobs and creating pathways for growth, empowering our employees to contribute to our legacy—impacting not just retail and fashion, but also shaping culture.

A day in the life with Zac Posen

Step inside a day in the life at Gap Inc. HQ with Vogue and our Creative Director, Zac Posen. This behind-the-scenes gives a peak into a day at 2 Folsom including design meetings, creative reviews, and a stop in San Francisco's iconic Chinatown. Get a glimpse at the creativity, collaboration, and culture of our house of iconic American brands.

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