Director, Social Commerce

About the Role The Director, Social Commerce leads Mindgruve's social commerce practice with a primary focus on TikTok. The role drives revenue growth across client portfolios, leads the social commerce practice, and ensures strong platform partnerships to leverage best practices and beta opportunities, while integrating social commerce into broader commerce efforts.

What You'll Do

• Lead senior relationship with TikTok Commerce U.S. and secure access to platform programs, betas, and category initiatives
• Define and evolve Mindgruve's U.S. social commerce vision, roadmap, and go-to-market strategy
• Present performance results and strategic recommendations to senior client stakeholders
• Represent the agency in industry and platform forums
• Identify upsell and cross-sell opportunities across existing accounts
• Monitor industry trends, regulatory changes, and competitive landscape
• Design affiliate economics and creator incentive structures
• TikTok Shop account setup, health, and compliance
• Product catalog strategy (prioritization, pricing/offer strategy, bundle logic)
• Shop page optimization (product copy, imagery specs, collection organization)
• Affiliate program management—recruiting creators, setting commissions, approving/rejecting affiliates
• Live shopping strategy and scheduling
• Shoppable video/content briefing and performance analysis
• GMV targets, conversion rate optimization, and reporting
• Talent Development: Hire and lead a high-performing U.S. social commerce practice
• Oversee TikTok Shops and store management internally
• Structure affiliate, creator, and live commerce frameworks
• Partner with external vendors for content and live production as needed
• Partner with Retail Media, Paid Media, Creative, and Analytics to scale initiatives

What We're Looking For

• Deep TikTok expertise with strong creator relationships and full performance accountability
• Experience leading and growing a social commerce practice, with a focus on revenue growth across multiple client portfolios
• Proven ability to secure platform access, participate in alpha/beta programs, and leverage platform programs for client success
• Strong ability to present performance results and strategic recommendations to senior stakeholders
• Solid understanding of affiliate programs, live shopping, and shoppable content
• Ability to manage product catalog strategy, pricing/offers, and commerce integration across channels
• Excellent cross-functional collaboration with Retail Media, Paid Media, Creative, and Analytics teams
• Leadership and talent development experience within a U.S.-focused practice

Nice to Have

• Experience managing external vendors for content and live production
• Prior work with TikTok Shop operations, store management, and content optimization
• Familiarity with enabling a cross-channel commerce strategy (retail media, paid media, creative)