Director, Shopper and Customer Insights

Director, Shopper and Customer Insights

R-178867 | East Hanover, New Jersey, United States

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

As key partner to the respective Business Team, you will support our growth strategies. You will achieve this by converting consumer/shopper knowledge and in-depth market understanding into business implications and recommendations. You will drive growth and business results by embedding people-centric insights and actions into the organization.

How you will contribute

You will:

• Identify and articulate key consumer, shopper and market issues and opportunities for the assigned Category providing business recommendations.
• Ensure decisions are made against a background of fundamental Category / consumer / shopper / customer knowledge and insight.
• Be the consumer advocate in the Category/Brand Team ensuring that the consumer/shopper is at the center of the Category strategies .
• Support business decision by leveraging insights developed by country and platform teams.
• Ensure that optimal and creative research solutions (including qualitative, quantitative).

What you will bring

A desire to drive your future and accelerate your career with experience and knowledge in:

• Insights gained from progressive industry and / or consulting, with a strong preference for consumer goods background
• Demonstrated ability to work across cultures, and be effective and influential remotely
• Working at a strategic level, leveraging consumer knowledge to influence short and long term business decisions. Has practical experience of driving growth in white space opportunities
• Across a variety of research techniques and applications
• Experience across a variety of research techniques and applications

Position Summary

The Global Director, Shopper & Customer Insights is a senior leadership role responsible for setting the strategic direction for shopper and customer intelligence across the enterprise. Reporting to the SVP of Global Insights & Analytics, this leader defines the insight agenda, governs global frameworks (including the shopper segmentation framework), and ensures that shopper and customer understanding is embedded into the company's most critical commercial decisions — from annual operating plans and innovation pipelines to strategic retailer partnerships. This role oversees a team that owns day-to-day insight delivery, retailer-facing analytics, and data-driven selling stories globally.

Key Responsibilities

• Strategic Insight Leadership
• Define and own the global shopper and customer insights agenda, ensuring it is tightly linked to the company's growth priorities and brand strategies.
• Develop forward-looking perspectives on shopper behavior, path-to-purchase trends, channel dynamics, and emerging retail models (e-commerce, quick commerce, omnichannel).
• Serve as the enterprise authority on "who buys, why, where, and how," connecting shopper understanding to category, brand, and commercial decision-making.
• Own the governance and evolution of the shopper/trip mission segmentation framework, ensuring it remains current, analytically robust, and cons