Director, Retail Marketing

About the Role Timberland is seeking a Director, Retail Marketing to lead the strategy and execution of retail marketing initiatives across all DTC channels, elevating the consumer journey and cohesive brand expression in stores and immersive experiences. Reporting to the Chief Marketing Officer, this role will drive store performance, deepen consumer connections, advance product marketing, elevate store design principles, and create meaningful, immersive consumer experiences, while driving traffic and conversion.

What You'll Do

• Lead the development and execution of seasonal retail marketing strategies that elevate the in-store experience across full-price, outlet, and wholesale partner environments.
• Collaborate with merchandising and visual merchandising to translate seasonal concepts into impactful in-store storytelling, product presentation, and retail activation plans.
• Drive DTC consumer experience initiatives, ensuring that stores reflect brand standards, support key product stories, and deliver an elevated journey that meets evolving consumer expectations.
• Develop, execute and ensure the implementation of evergreen and seasonal go-to-market processes for retail, providing clear direction to cross-functional partners on in-store priorities, storytelling, and design needs to ensure aligned execution.
• Support budgeting and oversee in-season management of retail marketing investments, ensuring efficient use of resources across store design, visual execution, fixtures, signage, and in-store marketing materials.
• Track and deliver store performance insights and consumer experience feedback to key stakeholders, optimizing execution and adjusting strategies to improve traffic, conversion, and overall retail KPIs.
• Partner with the regional digital and brand marketing teams to ensure all retail environment extends a cohesive, connected brand experience across all consumer touchpoints.
• Develop and lead a team of retail marketing and in-store experience professionals, fostering strong execution, cross-functional collaboration, and innovation in the brick-and-mortar space, across VM, store design and retail marketing.

What We're Looking For

• 10+ years of progressive experience and 5+ years of managerial experience.
• Retail experience required.
• Strong Product Marketing.
• Consumer Analytics; Consumer Segmentation and Targeting.
• Strategic and Creative Process Briefing.
• Budgeting, ROI Quantification.
• Internal client partnership-building with product teams.
• Be globally curious in nature.
• Strong written and verbal communication skills, including creative briefs, presentations and storytelling; proficient with Microsoft Office.
• Ability to translate concepts into in-store storytelling; cross-functional collaboration; experience with store design and VM is a plus.

Compensation & Benefits

• Hiring Range: $174,240.00 USD - $217,800.00 USD annually
• Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential; specifics provided during the recruiting process.
• Benefits: VF Corporation benefits overview available; VF is an equal opportunity employer; accommodations available during the application process as required by law.