About this role
Job title: Director, Product Marketing
About the Role The Director, Product Marketing is a senior strategic leader responsible for driving ASM's product marketing strategy and execution. This role partners with cross-functional teams to shape messaging, go-to-market plans, and product positioning within ASM's advanced semiconductor business.
What You'll Do
- Develop and own product marketing strategy, messaging, and positioning for ASM's products.
- Lead go-to-market planning and cross-functional execution with product, sales, and marketing teams.
- Drive market research, competitive analysis, and customer insights to inform product direction.
- Collaborate with executive leadership to align on growth priorities and demand generation programs.
What We're Looking For
- Proven experience in product marketing for technology or semiconductor environments.
- Strategic thinker with strong communication and leadership skills; hands-on execution.
- Ability to translate technical concepts into compelling value propositions for diverse audiences.
- Experience working with cross-functional teams across global markets.
Nice to Have
- Experience with B2B hardware/software products and complex product launches.
- Global or multi-market product marketing exposure.
- MBA or advanced degree in business or engineering (optional).
Compensation & Benefits Not disclosed in the posting.